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Breadth and depth across
ag and food segments

Agriculture suppliers and marketers partner with us to connect with core and emerging audiences, markets and segments. Our Ag and Food omnichannel network and trusted brands reach the buyers, sellers and influencers that matter to your business. This connection provides us with a deep understanding of the people you need to reach, and we use this data-backed knowledge to help you create high-performance marketing programs that drive sales.

Segments
Aerial view of crops

The contributions of each segment of the row crops industry—from farmers and suppliers of crop inputs to the many service providers and retailers—are vital to the global economy. The Farm Journal crops division and its brands that proudly serve this industry intimately understand and thoughtfully advise the entire market, igniting the buying decisions that create profitable businesses to feed and fuel the world.

Livestock

Providing the world with safe, healthy protein and dairy products is a tough job. Today’s beef, dairy and swine producers face significant challenges and count on product and service providers to offer solutions. Through the Farm Journal multi-channel portfolio of trusted livestock brands producers and suppliers make meaningful connections, ensuring collaboration and success.

Produce

From growers and service providers to the buyers whose organizations represent the last stop before consumption, it takes a collaborative effort to feed the world fresh, nutritious products. The Farm Journal fresh produce portfolio of trusted, multi-channel brands inform, advise and connect these vital players every step of the way.

Ag Tech & Equipment

Whether you are introducing cutting-edge ag technology to the market or facilitating the sale of high-value used ag equipment and machinery, Farm Journal and Machinery Pete are your trusted partners. Our unique approach to selling equipment and technology is built on the foundation of farmers’ trust in the return on new technology and the quick identification of fair value for used equipment.

Food

Food

Today’s food consumers demand it all: great taste, health benefits, accountability, sustainability and cost-effectiveness. The companies that serve those consumers face complex challenges, from meeting a growing population’s nutrient requirements to extreme weather events disrupting supply chains. The only way that food companies can meet those needs is by working together with the farmers, ranchers and growers who supply them. Farm Journal provides the industry’s most comprehensive first-party data about producers’ behaviors, preferences and intent, paired with the reach across 23 trusted brands, to support food companies in engaging their supply chain, driving producer-centered change, and quantifying the on-the-ground outcomes that work.