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Fresh Produce Markets

Find and engage the stakeholders that feed the world fresh produce

From growers and service providers to the buyers whose organizations represent the last stop before consumption, it takes a collaborative effort to feed the world fresh, nutritious products. The Farm Journal fresh produce portfolio of trusted, multi-channel brands inform, advise and connect these vital players every step of the way.
Let's Talk Produce
Female Farmer

Connecting buyers and suppliers through product and service offerings

PMG

Whether online via ProduceMarketGuide.com, BizMatch Plus or face-to-face at West Coast Produce Expo, we facilitate meaningful relationships that ignite alliances and boost business.

Map

Market intelligence is in our DNA. Developed through first-party and proprietary data, custom research capabilities and in-field experience, this expertise lets us thoughtfully advise our customers and power marketing and sales programs.

PMG

Our dedicated team of journalists and subject matter experts provide credible information and sought-after education, delivering an audience of more than 100,000 industry decision makers and influencers via reliable sources like The Packer and Produce Market Guide.

Our Fresh Produce brands are backed by the Farm Journal power and tradition—because no one grows alone.

Customer Stories

“Programmatic advertising is a game-changer for us... We've been able to leverage that and take our marketing initiatives to the next level.”

Ross

Ross Johnson

Idaho Potato Commission

Our Fresh Produce Brands​

Biz Match Logo
BizMatch Plus, from The Packer and Produce Market Guide, is an online program that pairs fresh produce suppliers with the right retail and foodservice buyers via coordinated meetings timed to align with seasonal buying schedules.
The Farm Journal TV streaming app gives subscribers on-demand access to all of Farm Journal’s popular shows, such as AgDay, U.S. Farm Report, AgriTalk and Machinery Pete TV as well to all the podcasts in our expanding network. Subscribers also get special access to exclusive ag content and live broadcasts, and they can watch some shows days in advance of online availability.
East Coast Produce Expo is the event where fresh produce and conscious consumerism meet. Earn and maintain the trust and buying power of the growing conscious consumer demographic through empowering education and a networking schedule that is focused on FUN!
Produce Market Logo
ProduceMarketGuide.com is the 24/7/365 online directory that delivers lasting and profitable partnerships between fresh produce buyers and suppliers by providing valuable information and insights on key companies across the supply chain.
Produce Market Logo
PMG Magazine and the PMG brand focus on what matters most to produce retail professionals, from strategy, management and planning to merchandising, assortment and category insights. The magazine also includes seasonal information on key commodities, coverage of consumer and industry trends, and perspectives from professionals across the supply chain.
The Packer Logo
With a rich history and a future focus, The Packer utilizes service-focused journalism and a multi-channel approach to earn and keep the attention of the major players in the fresh produce supply chain. The latest news, industry-shaping stories and profiles are delivered semi-weekly via printed newspaper and are available 24/7 at ThePacker.com. 
Trust in Food Logo
The climate-smart ag arm of Farm Journal works to accelerate the transition to more resilient and regenerative ag and food systems.
West Coast Produce Expo
West Coast Produce Expo is the fresh produce industry’s premier domestic networking event, attracting national buyers from top retail, wholesale and foodservice companies and delivering an industry best three-to-one buyer to supplier ratio, with 90% of the buyers recommending or making final purchasing decisions. Exhibitors and attendees represent the movers and shakers from throughout the fresh produce supply chain.

Resources​

‘The Future of Beef Show’ now Streaming on Farm Journal TV

Partnership shares the innovations, strategies and success stories shaping the next generation of beef production with agriculture audiences.

Google Launches AI Mode: The Sales and Marketing Implications for Agriculture

Google’s new AI Mode signals a major shift in how search works and suggests the tech giant is ready to challenge ChatGPT and Perplexity as your default AI-powered search assistant. Is this the beginning of the end for free, organic search traffic? Will Google change the kinds of questions agronomists, veterinarians, dealers and trusted advisers get asked? And how should marketing and sales leaders in agriculture respond to this changing digital landscape?

breakthrough

Resilient Agriculture: Farmers Press On Despite Trade and Cost Constraints

Farmers and economists joined Farm Journal at the 2025 Breakthrough event, ready to dive into the big issues facing agriculture today. The topic on everyone’s mind? The ag economy. With uncertainty looming over commodity prices and input costs, producers and economists alike had plenty to discuss. One thing was clear: while cautious optimism is in the air, farmers aren’t new to economic uncertainty.