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Fresh Produce Markets

Find and engage the stakeholders that feed the world fresh produce

From growers and service providers to the buyers whose organizations represent the last stop before consumption, it takes a collaborative effort to feed the world fresh, nutritious products. The Farm Journal fresh produce portfolio of trusted, multi-channel brands inform, advise and connect these vital players every step of the way.
Let's Talk Produce
Female Farmer

Connecting buyers and suppliers through product and service offerings

PMG

Whether online via ProduceMarketGuide.com, BizMatch Plus or face-to-face at West Coast Produce Expo, we facilitate meaningful relationships that ignite alliances and boost business.

Map

Market intelligence is in our DNA. Developed through first-party and proprietary data, custom research capabilities and in-field experience, this expertise lets us thoughtfully advise our customers and power marketing and sales programs.

PMG

Our dedicated team of journalists and subject matter experts provide credible information and sought-after education, delivering an audience of more than 100,000 industry decision makers and influencers via reliable sources like The Packer and Produce Market Guide.

Our Fresh Produce brands are backed by the Farm Journal power and tradition—because no one grows alone.

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Customer Stories

“Programmatic advertising is a game-changer for us... We've been able to leverage that and take our marketing initiatives to the next level.”

Ross

Ross Johnson

Idaho Potato Commission

Our Fresh Produce Brands​

Biz Match Logo
BizMatch Plus, from The Packer and Produce Market Guide, is an online program that pairs fresh produce suppliers with the right retail and foodservice buyers via coordinated meetings timed to align with seasonal buying schedules.

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The Farm Journal TV streaming app gives subscribers on-demand access to all of Farm Journal’s popular shows, such as AgDay, U.S. Farm Report, AgriTalk and Machinery Pete TV as well to all the podcasts in our expanding network. Subscribers also get special access to exclusive ag content and live broadcasts, and they can watch some shows days in advance of online availability.

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The all-new East Coast Produce Expo – formerly GOPEX – is the first fresh produce event of the year. ECPE will retain the intimate vibe that past attendees value while delivering a platform where industry leaders gather to set strategy, form partnerships and engage with the latest innovations shaping the fresh produce market.

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Produce Market Logo
Produce Market Guide (PMG) is the produce industry’s 24/7 online directory and connection hub, helping fresh produce buyers and suppliers build lasting, profitable partnerships. Through detailed company profiles, product listings, and valuable insights across the supply chain, PMG makes it easy to discover new opportunities and strengthen industry relationships year-round.

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The Packer Logo
With a rich history and a future focus, The Packer utilizes service-focused journalism and a multi-channel approach to earn and keep the attention of the major players in the fresh produce supply chain. The latest news, industry-shaping stories and profiles are delivered semi-weekly via printed newspaper and are available 24/7 at ThePacker.com. 

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Trust in Food Logo
The climate-smart ag arm of Farm Journal works to accelerate the transition to more resilient and regenerative ag and food systems.

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West Coast Produce Expo
West Coast Produce Expo is the fresh produce industry’s premier domestic networking event, attracting national buyers from top retail, wholesale and foodservice companies and delivering an industry best three-to-one buyer to supplier ratio, with 90% of the buyers recommending or making final purchasing decisions. Exhibitors and attendees represent the movers and shakers from throughout the fresh produce supply chain.

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Resources​

Top Producer Logo

Farm Journal Announces 2026 Top Producer Award Finalists

Outstanding producers from California, Kansas, Ohio, Oregon and Wisconsin will be recognized for excellence, leadership and innovation.

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The Three Market Forces Reshaping Agriculture Sales and Marketing

Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.”

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scoop innovation award 2025

Five Star Cooperative Wins The Scoop’s Business Innovation Award

Five Star Cooperative, headquartered in New Hampton, Iowa, has been named the 2025 recipient of The Scoop’s Business Innovation Award, sponsored by AgVend. The award was presented Dec. 3, at the Agricultural Retailers Association Conference and Expo in Salt Lake City.

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