Farm Journal Produce

Fresh Produce Markets

Find and engage the stakeholders that feed the world fresh produce

From growers and service providers to the buyers whose organizations represent the last stop before consumption, it takes a collaborative effort to feed the world fresh, nutritious products. The Farm Journal fresh produce portfolio of trusted, multi-channel brands inform, advise and connect these vital players every step of the way.

Let's Talk Produce

Connecting buyers and suppliers through product and service offerings

Whether online via ProduceMarketGuide.com, BizMatch Plus or face-to-face at West Coast Produce Expo, we facilitate meaningful relationships that ignite alliances and boost business.

Market intelligence is in our DNA. Developed through first-party and proprietary data, custom research capabilities and in-field experience, this expertise lets us thoughtfully advise our customers and power marketing and sales programs.

Our dedicated team of journalists and subject matter experts provide credible information and sought-after education, delivering an audience of more than 100,000 industry decision makers and influencers via reliable sources like The Packer and Produce Market Guide.

Our Fresh Produce brands are backed by the Farm Journal power and tradition—because no one grows alone.

Learn how

Customer Stories

“Programmatic advertising is a game-changer for us... We've been able to leverage that and take our marketing initiatives to the next level.”

Ross Johnson

Idaho Potato Commission

Our Fresh Produce Brands

BizMatch Plus, from The Packer and Produce Market Guide, is an online program that pairs fresh produce suppliers with the right retail and foodservice buyers via coordinated meetings timed to align with seasonal buying schedules.

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Marketing kit

The Farm Journal TV streaming app gives subscribers on-demand access to all of Farm Journal’s popular shows, such as AgDay, U.S. Farm Report, AgriTalk and Machinery Pete TV as well to all the podcasts in our expanding network. Subscribers also get special access to exclusive ag content and live broadcasts, and they can watch some shows days in advance of online availability.

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Marketing kit

East Coast Produce Expo is the event where fresh produce and conscious consumerism meet. Earn and maintain the trust and buying power of the growing conscious consumer demographic through empowering education and a networking schedule that is focused on FUN!

Marketing kit

ProduceMarketGuide.com is the 24/7/365 online directory that delivers lasting and profitable partnerships between fresh produce buyers and suppliers by providing valuable information and insights on key companies across the supply chain.

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PMG Magazine and the PMG brand focus on what matters most to produce retail professionals, from strategy, management and planning to merchandising, assortment and category insights. The magazine also includes seasonal information on key commodities, coverage of consumer and industry trends, and perspectives from professionals across the supply chain.

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Marketing kit

With a rich history and a future focus, The Packer utilizes service-focused journalism and a multi-channel approach to earn and keep the attention of the major players in the fresh produce supply chain. The latest news, industry-shaping stories and profiles are delivered semi-weekly via printed newspaper and are available 24/7 at ThePacker.com.

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Marketing kit

The climate-smart ag arm of Farm Journal works to accelerate the transition to more resilient and regenerative ag and food systems.

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Marketing kit

West Coast Produce Expo is the fresh produce industry’s premier domestic networking event, attracting national buyers from top retail, wholesale and foodservice companies and delivering an industry best three-to-one buyer to supplier ratio, with 90% of the buyers recommending or making final purchasing decisions. Exhibitors and attendees represent the movers and shakers from throughout the fresh produce supply chain.

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Marketing kit

Resources

Produce Shoppers Double Down on Health — But Inflation Is Steering What Hits the Cart

Fresh Trends 2025 reveals new insights for produce sellers and marketers. The Packer’s most comprehensive consumer report to date, Fresh Trends 2025 takes a deep dive into 50 fresh produce commodities, exploring the shopping habits and preferences of five generations and multiple income levels. Fielded to more than 1,050 female (53%) and male (47%) consumers from across the U.S., the survey also analyzes the impact of inflation and higher grocery prices on produce.

Farm Journal Earns Top Honors at Agricultural Media Summit

Farm Journal’s award-winning journalists were recognized at the 2025 Agricultural Media Summit (AMS) in Rogers, Ark., winning multiple awards and sharing expertise as featured speakers at the premier national gathering for agricultural communicators.

AI Tried to Eat Our Audience. Here’s What We Did About It.

When generative AI started exploding into public view, most of us in media and marketing had the same gut reaction: “Oh no… this is going to wreck our traffic.”

Fresh Produce Markets

Find and engage the stakeholders that feed the world fresh produce

Connecting buyers and suppliers through product and service offerings

Our Fresh Produce brands are backed by the Farm Journal power and tradition—because no one grows alone.

Customer Stories

“Programmatic advertising is a game-changer for us... We've been able to leverage that and take our marketing initiatives to the next level.”

Ross Johnson

Idaho Potato Commission

Our Fresh Produce Brands​

Resources​

Produce Shoppers Double Down on Health — But Inflation Is Steering What Hits the Cart

Farm Journal Earns Top Honors at Agricultural Media Summit

Farm Journal’s award-winning journalists were recognized at the 2025 Agricultural Media Summit (AMS) in Rogers, Ark., winning multiple awards and sharing expertise as featured speakers at the premier national gathering for agricultural communicators.

AI Tried to Eat Our Audience. Here’s What We Did About It.

When generative AI started exploding into public view, most of us in media and marketing had the same gut reaction: “Oh no… this is going to wreck our traffic.”

Our Fresh Produce Brands

Resources