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Farm Journal maps the present and future of farming, food, technology and sustainability through the lens of 23 brands committed to every major agriculture and food production segment. Our brands generate 20 million monthly interactions across digital, video, radio and print sources that Ag and Food producers rely on to grow their businesses profitably.
Working closely with you (and your agency), we turn interactions into intelligence using data to help Ag marketers and sellers better understand, engage, influence and create their next customers.
As a trusted information and insights company, we understand how Ag and Food producers and sellers think and make decisions.
Using behavioral, affinity and intent data as our guide, we know when buyers are researching – for example – new equipment, crop inputs, livestock nutrition and how to activate sales channels through dealers, retailers, brokers and others.
We then work with your agency/marketing team, and/or the Farm Journal team can lead the creation of content, messaging and experiences to power your marketing and sales programs.
With the right strategy and message, we put your marketing to work by activating campaigns across the channels – digital, video, radio, print – your next best customer uses to stay informed and research options.
To maximize your results, we measure and optimize performance to increase the impact of your marketing and sales investment.
This is the Farm Journal playbook we customize with and for your business. Our daily commitment is to work tirelessly to partner with you in growing your business and opportunity.
Farm Journal is committed to advancing agriculture because we are from the Ag industry – farmers, ranchers, retailers, dealers, suppliers and every role in between. Our personal investment in the industry strengthens our professional focus toward achieving our mission: To contribute to positive change and prosperity through agriculture, farming, food and sustainability innovation.
We are a diverse group of business pros, data geeks, deep-dive analysts, curious journalists, technology innovators, marketing creators and passionate sellers who work as a team to help our customers grow their businesses and careers. Our common denominator is our sense of mission to help all stakeholders in the ag, food and producer world thrive.
Farmers, ranchers and growers are the essence of our reason for being. We are relentless stewards and advocates for agriculture’s present and future – continuously looking for ways to help the industry thrive and feed the world.
We seek opportunities to position Farm Journal as an industry leader at every opportunity. We pride ourselves on leading, not following. We think ahead of the curve and bring new solutions to the variety of customers we serve.
We challenge ourselves and each other to do all we can to provide a phenomenal level of service to customers, clients and internal Farm Journal customers with the quality required for success.
We collaborate to enable the success of all involved. We strive to hear and respect others’ ideas, and we are forthright in our own. We aspire to treat customers and each other in a fair and consistent manner in all business dealings.
Our employees drive Farm Journal success with their passion for agriculture, their work ethic and living our values. We encourage them to seek their definition of personal balance in support of achieving shared objectives.
“No one Grows Alone” is not just a slogan at Farm Journal. We live it. We partner with a wide variety of organizations, brands and providers to better serve our customers and better advance the ag and food industry. Some examples of partnership types include industry associations, nonprofits, government organizations, data and technology providers, education and learning programs, and research consultancies.
Farm Journal Foundation is a nonprofit, nonpartisan organization working to advance global food and nutrition security, sustainable agriculture and rural economic development through thought leadership, education and issue engagement. The Foundation works from the field to the classroom to the halls of Congress to educate stakeholders delivering the food, fuel and clothing that serves the world.
Prescott
Shibles
Tami
Barré
Shannon
O’Neill
Chris
Seper
Jeff
Pence
Jennifer
Perkins
Bob
Clinkert
Casey
Seymour
