Farm Country Updates

Your Trusted Source for Industry News, Information and Business Solutions



Data Dos and Don’ts from Industry Experts

Thursday, June 24, 2021

3PM Central

Join us to hear from your peers on the front lines of the data movement. Learn what has worked, what hasn’t worked and what they would do differently if given the opportunity to start over.

Join us for a discussion about new opportunities and strategies that can help your team fill the gaps.

Panelists Announced:

Kim Palmbush, Farm Journal
Dennis Hecht, Rooster Strategic Solutions
Courtney Yuskis, Farm Journal, Moderator


View our events



The Biggest Pork Issues No One is Talking About

June 4, 2021

No one can deny there’s a lot to talk about in the pork industry today. Listen to three industry-leading producers share their thoughts on the top issues for pork producers right now, what they’ve learned during the pandemic and how they expect their business to change going forward.

How to Connect With Producers in the New Normal

May 14, 2021

The way we interact with customers in the business world has forever changed because of the COVID-19 pandemic. Face-to-face interactions are being replaced with Zoom calls, virtual meetings and events. How has this paradigm shift changed the way agriculture does business? Are companies rethinking or reinventing their sales and marketing processes? Will these changes be temporary or permanent in the marketplace?

The Three Biggest Trends in Carbon Markets

April 15, 2021

U.S. farms are poised to become environmental solutions providers, with big potential to sequester carbon. But navigating this complex ecosystem will require careful planning and understanding. As U.S. agriculture continues to find clarity on the potential of carbon markets, growing global demand for sustainability is driving the industry closer to solutions. What are the latest and most promising trends? How can farmers lead the effort in responding to a changing climate? Why do all segments of the food and agriculture value chain need to get involved?

The Paradigm Shift in How Agriculture Connects with Customers

March 12, 2021

Sales and marketing teams across all segments of agriculture are adapting to change in the new era of in-person events. 2021 will see a return to live events and with what we learned in 2020 it will require a complete shift in thinking around each step of the sales process.

How Spiking Commodity Prices Are Impacting Farms & Ranches

February 26, 2021

Tyne Morgan hosts panelists to discuss how rising farm income is affecting the way farmers approach their business at all levels of the agriculture production chain. Industry experts weigh in on how this trend affects buying decisions, cash management and on-farm decision-making processes.

The Future of Ag Retail

January 21, 2021

Brett Sciotto, CEO of Aimpoint Research; Scott Caine, president of Aimpoint Research and Margy Eckelkamp, editor of The Scoop discuss how ag retailers can stay relevant in the next five to 10 years. This Farm Country Update shares exclusive research from The Scoop and Aimpoint Research that helps unlock the critical trends and action items.

The Dramatic Recovery of 2020 Net Farm Income

December 10, 2020

Tyne Morgan leads a panel discussing the recovery of 2020 Net Farm Income in the final Farm Country Update of 2020.

After the Election — What’s Next for U.S. Agriculture?

November 12, 2020

Join Chip Flory, host of “AgriTalk,” as he leads a panel of farmers and ranchers in a discussion about the Nov. 3 election and its impact on U.S. agriculture.

Farm Journal Field Days

October 29, 2020

A Farm Country Update that introduces Farm Journal Field Days™ as a 365-day extension including the new Harvest Edition and other seasonal features. A unique opportunity to gather top-tier leads while sharing timely news information and resources with audiences across agriculture.

Virtual Event Best Practices

September 10, 2020

A Farm Country Update led by Doug Edge and James Karklins, discussing best practices for driving engagement and creating sales opportunities in the virtual event space.

COVID-19 in rural America

July 9, 2020

Join Farm Journal and a panel of industry experts for a live Farm Country Update discussion about the risks of COVID-19 in rural America.