Farm Country Updates

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Farm Country Update: Reaching Farmers on Social Media

Tuesday, January 24, 2023, 3 pm Central

Knowing how to reach agriculture audiences on social media can be a big guessing game, leaving ag marketers wondering how best to use social media to meet their marketing objectives.  Precision Reach has executed audience data research to help answer these questions.  Join us to learn about these social media data findings and how to use social media to hit target audiences more effectively.


Bob Schenck – SVP Business Development, Precision Reach

Panelists Confirmed:

Michael Jung – SVP Precision Marketing, Precision Reach

Renae Larson – Product Marketing Manager, Precision Reach

Amanda Olson – Operations Team Lead, Precision Reach

View our events...



Reaching Farmers on Social Media

January 25, 2023

Knowing how to reach agriculture audiences on social media can be a big guessing game, leaving ag marketers wondering how best to use social media to meet their marketing objectives. Precision Reach has executed audience data research to help answer these questions. Join us to learn about these social media data findings and how to use social media to hit target audiences more effectively.

The Ag Retailer of the Future

January 20, 2023

Who is the farmer customer of the future and how will that drive changes to ag retail? What out-of-the-box concepts should ag retailers be playing with now that could be significant parts of their business in 5 to10 years? With new research and some fresh perspectives, these industry leaders will share key takeaways for every trusted adviser to ensure future success.

Deep Dive into Dairy

November 10, 2022

Karen Bohnert, dairy editorial director for Farm Journal, leads an open discussion with leading dairy producers about the issues and challenges they faced in 2022 and how they are planning for the year ahead.

AgroTerrorism and the Threat to American Farms

September 29, 2022

Two decades after 9/11 terrorism remains a real and present threat to America’s farms and food supply. Farm Journal editor Clinton Griffiths is joined by experts in national security to discuss which areas are vulnerable, which nations or corporations are a threat and how U.S. farmers can protect themselves from these bad actors. From biological weapons to infectious diseases, cyber-attacks and corporate espionage the threats are real and it’s essential the industry remains vigilant.

The Devastation of Drought

July 27, 2022

Many states across the country are suffering from severe drought conditions, some of which are the worst farmers and ranchers have seen in these areas. Greg Henderson, editorial director of Drovers magazine, talks with farmers and ranchers about how they are managing current conditions, how the drought is affecting both the short-term and long-term operation of their businesses and their vision for moving forward.

The Effects of Ukraine on Global Agriculture

June 1, 2022

Russia’s presence in the Ukraine continues to affect not only agriculture production and trade from that country, but ripples are felt across the globe. Chip Flory and a panel of industry experts as they discuss how Ukrainian farmers continue to push forward, how U.S. farmers are being impacted and other factors impacting prices, supply and trade as we move into the summer months.

Factors That Will Drive Farm Spending in 2022

April 21, 2022

With spring planting underway farmers will soon shift their focus to purchasing inputs for next year’s crop and making investments across the farm before year end. Is new or used equipment or a grain storage system at the top of the list? Is now the right time to buy land? How will supply chain issues, projected cash flows and interest rates affect these decisions? Join Clinton Griffiths and a panel of industry experts for a look at where farm dollars are projected to go.

Farmer Expectations for 2022 Planting

March 30, 2022

Tyne Morgan talks with farmers about the challenges they face with spring planting underway. Supply chain issues, fuel costs, markets and securing labor they need to get crops planted are sure to top the list.

The Power of Programmatic Advertising

March 16, 2022

Reaching business goals starts with reaching top prospects in the right place and at the right time with your brand’s message. Programmatic digital advertising is the most powerful tool available to connect with audiences today, but not all programmatic is created equal. This is especially true for reaching agricultural audiences. Learn the key ingredients for successful programmatic campaigns and industry-leading strategies that yield real results.

Issues Dominating Ag Commodity Price Outlook

February 23, 2022

How supply chain issues will influence 2022 crop supplies, how inflation will influence buyers’ decisions and how commodity markets will respond to a changing market structure and volatile weather.

The State of Sustainable Ranching

January 26, 2022

Sustainability is a topic on everyone’s mind these days, and beef cattle production is no exception. From advances in animal genetics and wellness to emerging technologies and rangeland science, there is much work happening today to improve beef’s sustainability footprint. Join experts from across the beef value chain to better understand the current state and bright future of sustainable beef production.

Top Five Opportunities for the Global Pork Industry

January 19, 2022

America’s pork industry will continue to face unprecedented changes and challenges in 2022. Learn from industry experts about the topics and issues they think pork producers will face and the opportunities the global pork industry must make to bring meaningful changes to impact the future of pork.

Supply Chain Chaos

November 10, 2021

Is agriculture ready for the supply chain issues the industry will face in the next 12 months? Learn what industry experts expect the biggest challenges to be, what farmers, ranchers and the businesses that support them need to be prepared for and how supply chain issues could affect ag financing, markets and trade.

American Ag Policy: A Conversation with the Secretary of Agriculture

September 2, 2021

USDA Secretary of Agriculture Tom Vilsack is back at the helm of the agency and setting direction of ag policy for the years ahead. The Secretary joins Farm Journal Editor Clinton Griffiths for conversation and audience questions for a town hall-style virtual event. Join us, ask questions and listen as Secretary Vilsack discusses policy priorities, COVID assistance, trade, climate, market transparency and goals for the upcoming year.

Examining the Effects of the 2021 Drought

August 5, 2021

How are ranchers coping with this crisis, and how might those decisions affect the beef industry? From the Dakotas to Texas and west, ranchers are experiencing unprecedented drought. More than half of America’s beef cows are affected, and rising feed costs mean ranchers face some tough decisions. This webinar will examine how early weaning and culling decisions may impact cattle markets in the months and years ahead. How will this drought affect other segments in the supply chain all the way to consumers. Join Drovers editor Greg Henderson and experts from all segments of the beef value chain to better understand the current and future dynamics of this crisis.

View From the Field: A Preview of the 2021 Pro Farmer Crop Tour

July 16, 2021

As scouts prepare to hit fields across seven states, our team of experts gather to frame expectations ahead of this August ritual. Now in its 29th year, the Pro Farmer Crop Tour provides a dirty boots, market-moving update for corn and soybean crops as they head into the stretch run of the growing season.

Data Dos and Don’ts from Industry Experts

June 25, 2021

Join us to hear from your peers on the front lines of the data movement. Learn what has worked, what hasn’t worked and what they would do differently if given the opportunity to start over.

The Biggest Pork Issues No One is Talking About

June 4, 2021

No one can deny there’s a lot to talk about in the pork industry today. Listen to three industry-leading producers share their thoughts on the top issues for pork producers right now, what they’ve learned during the pandemic and how they expect their business to change going forward.

How to Connect With Producers in the New Normal

May 14, 2021

The way we interact with customers in the business world has forever changed because of the COVID-19 pandemic. Face-to-face interactions are being replaced with Zoom calls, virtual meetings and events. How has this paradigm shift changed the way agriculture does business? Are companies rethinking or reinventing their sales and marketing processes? Will these changes be temporary or permanent in the marketplace?