Farm Country Updates

The way we interact with customers in the business world has forever changed because of the COVID-19 pandemic. Face-to-face interactions are being replaced with Zoom calls, virtual meetings and events. How has this paradigm shift changed the way agriculture does business? Are companies rethinking or reinventing their sales and marketing processes? Will these changes be temporary or permanent in the marketplace?

U.S. farms are poised to become environmental solutions providers, with big potential to sequester carbon. But navigating this complex ecosystem will require careful planning and understanding. As U.S. agriculture continues to find clarity on the potential of carbon markets, growing global demand for sustainability is driving the industry closer to solutions. What are the latest and most promising trends? How can farmers lead the effort in responding to a changing climate? Why do all segments of the food and agriculture value chain need to get involved?

Sales and marketing teams across all segments of agriculture are adapting to change in the new era of in-person events. 2021 will see a return to live events and with what we learned in 2020 it will require a complete shift in thinking around each step of the sales process.

Tyne Morgan hosts panelists to discuss how rising farm income is affecting the way farmers approach their business at all levels of the agriculture production chain. Industry experts weigh in on how this trend affects buying decisions, cash management and on-farm decision-making processes.

Brett Sciotto, CEO of Aimpoint Research; Scott Caine, president of Aimpoint Research and Margy Eckelkamp, editor of The Scoop discuss how ag retailers can stay relevant in the next five to 10 years. This Farm Country Update shares exclusive research from The Scoop and Aimpoint Research that helps unlock the critical trends and action items.

Tyne Morgan leads a panel discussing the recovery of 2020 Net Farm Income in the final Farm Country Update of 2020.

Join Chip Flory, host of “AgriTalk,” as he leads a panel of farmers and ranchers in a discussion about the Nov. 3 election and its impact on U.S. agriculture.

A Farm Country Update that introduces Farm Journal Field Days™ as a 365-day extension including the new Harvest Edition and other seasonal features. A unique opportunity to gather top-tier leads while sharing timely news information and resources with audiences across agriculture.

A Farm Country Update led by Doug Edge and James Karklins, discussing best practices for driving engagement and creating sales opportunities in the virtual event space.

Join Farm Journal and a panel of industry experts for a live Farm Country Update discussion about the risks of COVID-19 in rural America.