Farm Country Updates

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Examining the Effects of the 2021 Drought

Thursday, August 5, 2021

3PM Central

How are ranchers coping with this crisis, and how might those decisions affect the beef industry?

From the Dakotas to Texas and west, ranchers are experiencing unprecedented drought. More than half of America’s beef cows are affected, and rising feed costs mean ranchers face some tough decisions. This webinar will examine how early weaning and culling decisions may impact cattle markets in the months and years ahead. How will this drought affect other segments in the supply chain all the way to consumers. Join Drovers editor Greg Henderson and experts from all segments of the beef value chain to better understand the current and future dynamics of this crisis.

Join us for a discussion about new opportunities and strategies that can help your team fill the gaps.

Panelists Announced:

Doug Maag, Y1 Farms and Feedlot, Vale, OR
John Nalivka, Sterling Marketing
Larry Schnell, Stockman’s Livestock Exchange, Dickinson, ND
Niels Hansen, Public Lands Council
Greg Henderson, Editor of Drovers Magazine, Moderator

View our events



View From the Field: A Preview of the 2021 Pro Farmer Crop Tour

July 16, 2021

As scouts prepare to hit fields across seven states, our team of experts gather to frame expectations ahead of this August ritual. Now in its 29th year, the Pro Farmer Crop Tour provides a dirty boots, market-moving update for corn and soybean crops as they head into the stretch run of the growing season.

Data Dos and Don’ts from Industry Experts

June 25, 2021

Join us to hear from your peers on the front lines of the data movement. Learn what has worked, what hasn’t worked and what they would do differently if given the opportunity to start over.

The Biggest Pork Issues No One is Talking About

June 4, 2021

No one can deny there’s a lot to talk about in the pork industry today. Listen to three industry-leading producers share their thoughts on the top issues for pork producers right now, what they’ve learned during the pandemic and how they expect their business to change going forward.

How to Connect With Producers in the New Normal

May 14, 2021

The way we interact with customers in the business world has forever changed because of the COVID-19 pandemic. Face-to-face interactions are being replaced with Zoom calls, virtual meetings and events. How has this paradigm shift changed the way agriculture does business? Are companies rethinking or reinventing their sales and marketing processes? Will these changes be temporary or permanent in the marketplace?

The Three Biggest Trends in Carbon Markets

April 15, 2021

U.S. farms are poised to become environmental solutions providers, with big potential to sequester carbon. But navigating this complex ecosystem will require careful planning and understanding. As U.S. agriculture continues to find clarity on the potential of carbon markets, growing global demand for sustainability is driving the industry closer to solutions. What are the latest and most promising trends? How can farmers lead the effort in responding to a changing climate? Why do all segments of the food and agriculture value chain need to get involved?

The Paradigm Shift in How Agriculture Connects with Customers

March 12, 2021

Sales and marketing teams across all segments of agriculture are adapting to change in the new era of in-person events. 2021 will see a return to live events and with what we learned in 2020 it will require a complete shift in thinking around each step of the sales process.

How Spiking Commodity Prices Are Impacting Farms & Ranches

February 26, 2021

Tyne Morgan hosts panelists to discuss how rising farm income is affecting the way farmers approach their business at all levels of the agriculture production chain. Industry experts weigh in on how this trend affects buying decisions, cash management and on-farm decision-making processes.

The Future of Ag Retail

January 21, 2021

Brett Sciotto, CEO of Aimpoint Research; Scott Caine, president of Aimpoint Research and Margy Eckelkamp, editor of The Scoop discuss how ag retailers can stay relevant in the next five to 10 years. This Farm Country Update shares exclusive research from The Scoop and Aimpoint Research that helps unlock the critical trends and action items.

The Dramatic Recovery of 2020 Net Farm Income

December 10, 2020

Tyne Morgan leads a panel discussing the recovery of 2020 Net Farm Income in the final Farm Country Update of 2020.

After the Election — What’s Next for U.S. Agriculture?

November 12, 2020

Join Chip Flory, host of “AgriTalk,” as he leads a panel of farmers and ranchers in a discussion about the Nov. 3 election and its impact on U.S. agriculture.

Farm Journal Field Days

October 29, 2020

A Farm Country Update that introduces Farm Journal Field Days™ as a 365-day extension including the new Harvest Edition and other seasonal features. A unique opportunity to gather top-tier leads while sharing timely news information and resources with audiences across agriculture.