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Building your brand starts with the right insights—Farm Journal Market Insights.
To further that initiative, Farm Journal Intelligence has released a report on where producers are headed, and how we support them in getting there.
Acquisition: Determine the right targets by having the largest, most accurate and useable data and segmentation possible
Engagement: Reach the right growers and producers with personalized content and messages at the right place and the right time
Conversion: Drive trial or purchase of a first-time customer by enabling smooth hand-off between marketing and sales
Data quality management & enrichment
Data assessment, hygiene, validation, enhancement, appends and more to make data accessible, useable and useful
Customer segmentation & journey mapping
Machine-learning customer segmentation models, Ideal Customer Profile development and look-alike models to power go-to-market strategies and build prospects
Lead enhancement & generation
Enrich insights on existing leads, generate new ones and prioritize activation efforts to achieve a higher ROI
Customer targeting & activation
Reach growers and producers via every major channel available at the right time powered by the Farm Journal database
Lead assessment & prioritization
Assess, prioritize and successfully hand off leads to sales
Sales
enablement
Provide the right information and signals based on customer behaviors and feedback to close the sale
Trusted Intelligence Platform (TIP), the industry-leading database
Access to the largest, richest and most accurate dataset across the entire ag value chain (1st party, gov’t verified, 3rd party additive and behavioral)
Best 1st party & behavioral data in the industry
4.3M records collected with 1.7M records with predictive behavioral data spanning across 40+ off-the-shelf behaviors
Data-driven activation platforms and processes
End-to-end offerings from strategy to activation across crops, livestock, produce and sustainability via every major channel
Best-in-class solution set and agriculture data science
Access solutions to help you acquire, engage and convert customers via behavioral data, proprietary customer segmentation models and actionable insight
Unlock a new understanding of the market you operate in. Contact us at sales@farmjournal.com
