Is your content ready?
In an increasingly connected world, customers expect brands to create content experiences that go beyond products and respond to their unique needs and habits.
Content can no longer be an asset – It must be carefully orchestrated to be ACTIONABLE, FOUND, RELEVANT and TRUSTED.
IS YOUR CONTENT... ACTIONABLE?
Measure Like A Business
Content must be intentionally created for and measured against a purpose to deliver consistent value.
Content Hub uses Farm Journal’s data insights to activate goal-oriented content, measure value, and identify ongoing optimizations based on your brand’s unique needs.
Proactively support business goalsGuarantee value for content investments
IS YOUR CONTENT... FOUND?
Think Like a User
Marketers must be ready to deliver content based on what people want, where, when and how they look for it.
Content Hub Playbooks ensure your content is promoted on the right channels, with best channel practices to grow awareness of and support for your brands.
Be where your audience is
Help consumers find your brands first
IS YOUR CONTENT... RELEVANT?
Work Like a Publisher
If you want to be relevant when disaster strikes, you have to have topical content ready to promote on any given day.
Content Hub Playbooks outline the topics your audiences care about most, content creation needs, and ideal audience-driven publishing calendars.
Grow audience base
Drive conversion at critical moments
IS YOUR CONTENT... TRUSTED?
Plan like a Strategist
Quality always outweighs quantity for successful content, as it is only valuable if it is unique and credible.
Content Hub Playbooks use Farm Journal’s robust data sets to help define the topics your brand can own.
Control branded conversations
Be authentic to your brand
Let's talk about your content