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We understand farmers’ challenges, from resource scarcity and market volatility to the threat of pests and disease, and are intimately familiar with the intricacies of their decision journeys. Along with buyer demographic profiles, first-party data adds behavioral intelligence and integrates farmers’ attitudes and aptitudes, behaviors and affinities to engage farmers, ranchers and producers with the right message on their research and decision journey.
In a time of information overload, trusted sources are more valuable than ever. Our portfolio of crops-focused brands provides the latest news and commentary for more than 7.3 million industry decision makers and stakeholders across digital, email, audio, video, social, print and mobile.
Advocating for a healthy ag industry is our passion, driving us to facilitate connections through our digital platforms, live events and compelling content. Whether in person at our conferences and crop tours or via precision-targeted multi-channel campaigns, we guide smart decisions and create valuable partnerships.