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Crop Markets

Empower farmers and help suppliers to grow intelligently, deliver new yields

The contributions of each segment of the row crops industry—from farmers and suppliers of crop inputs to the many service providers and retailers—are vital to the global economy. The Farm Journal crops division and its brands that proudly serve this industry intimately understand and thoughtfully advise the entire market, igniting the buying decisions that create profitable businesses to feed and fuel the world.
Let's talk crops
Crops person

Connection starts with understanding

Powered by intelligence and influence, our already deep understanding of the crops market is enhanced through trusted brands and a passion for growing and improving agriculture.

Farmers in Office

We understand farmers’ challenges, from resource scarcity and market volatility to the threat of pests and disease, and are intimately familiar with the intricacies of their decision journeys. Along with buyer demographic profiles, first-party data adds behavioral intelligence and integrates farmers’ attitudes and aptitudes, behaviors and affinities to engage farmers, ranchers and producers with the right message on their research and decision journey.

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In a time of information overload, trusted sources are more valuable than ever. Our portfolio of crops-focused brands provides the latest news and commentary for more than 7.3 million industry decision makers and stakeholders across digital, email, audio, video, social, print and mobile.

Chip Flory

Advocating for a healthy ag industry is our passion, driving us to facilitate connections through our digital platforms, live events and compelling content. Whether in person at our conferences and crop tours or via precision-targeted multi-channel campaigns, we guide smart decisions and create valuable partnerships.

Our crop brands are backed by the Farm Journal power and tradition—because no one grows alone.

Customer Stories

“The initiatives that really resonate and are driving conversions are ones that feature well thought out and relatable content.”

Stacie

Stacie Marshall

Bayer

Our Crop Brands

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AgFax is now part of AgWeb! Read the latest news on cotton, rice, peanuts and tree crops. AgWeb continues to publish the newsletters our readers have grown to know and trust.
AgDay Logo
On the air five days a week since 1982, AgDay is agriculture’s newscast of record. Hosted by award winning journalist Clinton Griffiths, AgDay provides the nation’s farmers and ranchers with the latest news, weather and business headlines while playing an equally important role in introducing consumers to the people, places and stories unique to agriculture and rural America.
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AgriTalk is THE radio talk show for American agriculture. Hosted by Chip Flory and airing live for two hours each weekday, AgriTalk covers farm production, policy and technology along with a heavy dose of market analysis. With expert input from a cavalcade of Farm Journal contributors, each broadcast provides farmers and ranchers with timely insights and information aimed at improving their operations. Available on more than 100 stations nationwide, every episode is also available as a podcast and generates more than 100,000 downloads each month.
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AgWeb.com is agriculture’s No. 1 website for industry information and market activity. In fact, farmers who control a combined 80 million acres engage with AgWeb each and every day. With more than 4.2 million page views and 650,000 unique visitors each month, AgWeb also is a powerhouse content provider. Daily online news and information from various Farm Journal properties deliver all the information farmers want, when and where they want it.
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American Countryside is a daily dose of the people and places that make America great. Hosted by Missouri farmer and rancher Andrew McCrea, American Countryside is a quick and compelling three-minute radio feature. A new episode is available each weekday and can be heard on more than 100 stations across farm country.
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Farm Journal Magazine. Achieving readership and leadership through service-focused journalism and ag advocacy, Farm Journal is the only truly national U.S. farm magazine and is a prime source of practical crops information. Magazine editors, trusted advisors and columnists, and other subject matter experts anticipate what farmers will need to know then deliver content that emphasizes agricultural production, technology and policy. Published 13 times a year, the magazine reaches 335,000+ subscribers who have 250+ acres and are seeking the news, products and services that will improve and grow their farming operations.
The Farm Journal TV streaming app gives subscribers on-demand access to all of Farm Journal’s popular shows, such as AgDay, U.S. Farm Report, AgriTalk and Machinery Pete TV as well to all the podcasts in our expanding network. Subscribers also get special access to exclusive ag content and live broadcasts, and they can watch some shows days in advance of online availability.
Machinery Pete Logo
For over 35 years, Machinery Pete has been the trusted voice in used ag and farm equipment, giving dealers, auction houses and manufacturers the pricing insight and buyer reach and precision they need to sell faster. We work with sellers to market equipment smarter, using real buyer data, proven media, and Machinery Pete’s brand credibility to drive qualified leads and stronger results. Every program is built around your business, goals, and timeline.
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Moving Iron, led by Casey Seymour, brings real-world strategies and insight to the business of buying, selling, and managing farm equipment. Through the Moving Iron Annual Summit and Podcast, the brand connects dealers, auctioneers, and agribusiness professionals to what’s really happening in the market—no fluff, just honest conversations and strategies that help move iron and grow your business.
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Pro Farmer is the United States’ leading agricultural marketing organization, providing unbiased market news, analysis and advice to farmers and agribusiness leaders. Membership to Pro Farmer provides in-depth information about ag policy and the corn, soybean, wheat, cotton, pork and beef markets and how to maximize profits in easy-to-read, everyday language. This timely information is provided through digital reports and mobile alerts.
Profarmer Crop Tour Logo
Presented by Pro Farmer, the United States’ leading agricultural marketing association, Crop Tour’s primary goal is to provide the industry with accurate growing season information about likely corn and soybean yields at the state and regional levels for the upcoming harvest season. Crop Tour’s data-gathering methods are disciplined and produce consistent results that, along with other observations made during the Tour, are delivered via Pro Farmer Newsletter’s annual crop production estimate at the end of the week.
The Scoop Logo
The Scoop is the leading ag retail and crop consulting publication in the market, providing 21,000+ subscribers with need-to-know industry news. Subscribers include dealers, crop consultants, manufacturers, academics and others who influence tens of thousands of acres each. Every issue of The Scoop includes content on topics that matter to readers, whether via the eight print issues annually, the daily newsletter and website, the podcast, or our social channels. From seed treatments to fertilizer tenders and weed control technologies to logistics enabling on-time application, we deliver “the scoop” on information that enables subscribers to provide valuable advice to farmers.

Resources​

The Three Market Forces Reshaping Agriculture Sales and Marketing

Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.”

Your Next Big Customer Isn’t Guesswork. Clues Are in the Data

Most machinery dealers are sitting on a mountain of customer data, but still can’t answer the questions that actually move iron: Who’s growing, who’s slowing, and what are they shopping for right now?

Digital Media Summit 2025: Shifting Strategies in a Changing Digital Landscape

Insights from a gathering of Digital Practitioners