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The team behind Farm Journal, Machinery Pete and Moving Iron brings decades of farmer relationships, built on trusted advice and proven value. They turn to these trusted brands and sources when identifying their needs, researching equipment and comparing options. These interactions create rich first-party behavior and intent data that ensures we serve farmers the right ag equipment, machinery and technology information no matter where they research. This intent-rich buyer behavior is the fuel our marketing engines run on, providing a powerful mix of performance and scale. Clients test incentives, creative and new channels against target buyers to learn what motivates buyers to act more quickly.
Machinery Pete, part of the Farm Journal portfolio, taps into decades of experience monitoring used equipment auctions to provide trusted advice on how much other farmers are willing to pay for established technologies and how much equity they will get for their trade-in. The Machinery Pete marketplace connects dealers and auctioneers with the right buyers to create a sales pipeline for their used large equipment, machinery and business services.
Farm Journal provides tailored solutions for OEM advertising, local co-op marketing, dealership new and used equipment marketing, online auction bid generation and auction inventory acquisition. The dedicated Farm Journal editors provide farmers with trusted analysis of the technologies and innovations most likely to help them improve their operations.This provides the platform to align clients’ advertising and lead gen programs with contextual content using first-party data.
Moving Iron, led by seasoned business and sales equipment dealer Casey Seymour, delivers real-world strategies and insights for buying and selling new and used ag equipment. Through the Moving Iron Annual Summit and Podcast, the brand connects dealers, auctioneers, and agribusiness professionals to what’s really happening in the market—no fluff, just honest conversations and strategies that help move iron and grow your business.
Farm Journal and AgWeb.com frequently write about and feature expert analysis on the latest technology, new equipment, and options available for farmers and ag operators. This type of content attracts an engaged cross-channel audience of 4.3 million ag and tech decision makers. Using the power of engagement and frequency, Farm Journal delivers the industry’s most comprehensive first-party data set to understand and activate ag equipment buyer affinity to improve your program performance and results.
Machinery Pete is Farm Journal’s brand and portfolio of resources dedicated to serving dealers, manufacturers, and auction companies, providing unique solutions for each segment to market and sell ag equipment and business services. Focused on marketing and selling new and used ag equipment and machinery, Machinery Pete uses AI-, data-driven marketing to present the right equipment options based on behavior or intent to get the right equipment in front of active buyers.
Moving Iron provides real-world strategies and insights to help businesses and sales ag equipment dealers effectively and efficiently sell, trade out, and move their dynamic equipment inventory. Respected industry veterans Casey Seymour and Greg Peterson host the weekly Moving Iron podcast to help you understand what trends and market forces are impacting the price and movement of your iron. The annual Moving Iron Summit isn’t just an event — it’s where the best used ag equipment business managers and dealers connect, share real-world insights, swap big ideas and build relationships that last a lifetime.
