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Why it matters
Conservation practices can often protect the soil, water and natural resources farms depend on, while strengthening the bottom line. But for a farmer or rancher, making a change has to make sense as a business decision. Understanding the value, weighing the costs and risks, and feeling confident a practice will work on their land is key to adoption.
Organizations investing in sustainability succeed when they understand those same realities. That’s how goals turn into farmer participation.
How Trust In Food™ helps
Trust In Food™ works with food and agriculture companies, conservation groups, universities and public partners to reach the right producers and support them from awareness, through enrollment, and lasting practice adoption.
Know who’s ready and what’s in the way.
Producer intelligence and behavioral research reveal farmers’ readiness, motivations and barriers, helping partners understand whom to engage and how.
Build confidence where farmers already listen.
Farm Journal’s trusted media brands, farmer peer connections, and field events help producers understand the opportunity and evaluate how it fits their operation.
Support change beyond the sign-up.
We support farmers through enrollment and stay connected across seasons as they put new practices to work and keep them going.
Trust In Food brings together people who understand agriculture, farmer decision-making and how to reach producers through Farm Journal’s trusted brands. We work alongside partners to understand what farmers need, connect with them and turn conservation investments into on-farm action.
Years of serving farmers and ranchers
Verified producers in Farm Journal’s database
Monthly farmer interactions across 23 Farm Journal brands
Conservation in Action
How Montana farmer Jeff Sather connected conservation to efficiency and new market opportunity on his operation.
“I’m still making a profit on every acre.”
Jeff Sather, Sather Farms
Trust In Food works with you to reach the right farmers and ranchers and turn their interest into action. Let’s talk about what that could look like for your program.
