More and more, the businesses that trade in crops or livestock – and the people who buy the end products at the grocery store – care about how they’re grown and what environmental impact farming has on the land, air and water we all share.

That leads to increasing pressure on ag producers through business relationships and regulations to adopt more practices that conserve and protect the environment. But there is also opportunity for agriculture to transform itself in powerful and positive ways and impact the world like no other.

Farm Journal’s Trust in Food™ helps bridge the gap between farmers and those who want to influence change, by providing deep insights into the Human Dimensions of Change to guide sustainable agriculture programs and outreach efforts.

With our data on farmers and expertise in the ag world, we help drive understanding of how and why farmers are motivated to change and what guides their decisions – and what barriers or obstacles might inhibit them.

We do this in a way that is data-driven and quantifiable, from producer profiles to engagement strategies, that leads to greater impact and results.

Our success in these endeavors is not measured in metrics, but in acres, farms, hearts and minds that have become more interested in conservation agriculture as a result of our work.