The Market Changed. Marketing Has To Change Too. Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: […]

Rather than overcomplicating the process, Munger focused on building a simple, highly targeted strategy aligned with sales, leadership, and the company’s long-term growth goals. “I’ve always been a big believer in developing a comprehensive marketing plan,” Munger says. “They’re usually simple, but they have to align with the company’s strategic plan and earn buy-in internally […]

“We always market with an eye to innovation,” says Rochelle Bohm, CMI Orchards Vice President of Marketing. “We like to try and shake things up in the produce aisle and introduce innovation wherever possible.” A Program Approach to Innovative Marketing It’s a good time to have an innovative culture, with more than half the population […]

Which creative delivers the strongest performance? Here’s what Farm Journal’s Meta data is showing…

For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story.

In agriculture, precision is not optional. Buying cycles are long, margins are tight and every marketing dollar is under pressure to deliver results. Yet too many digital programs still prioritize scale over strategy and engagement over qualified outcomes. Better performance does not start with more impressions. Outcomes are driven by audience quality and scoping, aligning […]

In ag, the brands that win do not guess. They build around what producers need, how they engage, and what they trust.

Instead, she made the case that strategic patience is becoming a competitive advantage. Not because slow is better, but because thoughtful work builds trust, and trust is what drives decisions. Marketing Is Operating in a Faster, and Louder, Environment Today’s marketing environment rewards speed. Technology and AI have made it easier than ever to produce […]

Marketing campaigns rarely fail because of the creative missing the mark. They fail because they are measured against the wrong objective. Too often, performance is summarized in a single number: click-through rate. CTR is easy to report, easy to benchmark and easy to optimize toward. But easy does not mean effective. Clicks do not sell […]

Every dealer hears it:“What’s the most reliable tractor you sell?” It sounds like a product question. It’s actually a trust question. Farmers aren’t asking you to crown a winner. They’re asking whether this decision will cost them time, money, or sleep when it matters most. Dealers who lead with a brand name risk missing the […]

For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story. Farmers are searching differently, using AI-assisted tools, voice search and quick-scan platforms that often answer their questions without the need to click at all. With this shift, the true indicator of […]

Lead generation starts with delivering real value in exchange for a farmer’s time and attention. The CTA and offer you choose shape not only how many leads you capture, but how qualified, motivated and purchase-ready those prospects become. When you shift your mindset from what you want to collect to what farmers genuinely need in […]