How to Maximize the Impact of Your Co-Op Marketing Investment The problem isn’t that co-op marketing has lost value; it’s that the model hasn’t evolved with modern marketing expectations. As a result, co-op dollars go unused or are wasted due to inefficiency and ineffectiveness. For ag marketers working to prove ROI and maximize budget efficiency, […]

NewLeaf Symbiotics strives to stand out from the crowd That’s exactly what Nicole Phillips at NewLeaf Symbiotics wanted to avoid. As a biological start up in a broad agriculture category, there’s some level of differentiation from the conventional products already, but NewLeaf has leaned into that differentiation and widened the gap. “For us, the first […]

Corteva goes all in with Farm Journal for big results It started with a challenge to Bader Rutter, agency of record for Corteva, to re-evaluate how to plan and buy media by focusing on an audience instead of an individual campaign or product.  Bader Rutter’s strategy was two-fold; to leverage one media partner with vast coverage of Corteva’s audience, as well […]

The Market ShiftRising input costs, weak commodity prices, and high equipment prices are reshaping dealer priorities. Conversations at the Moving Iron Summit, an industry conference that brought together over 250 ag equipment dealers in September,  and industry data both point to a slowdown in new equipment orders, and delayed movement in late-model used machines. Dealers […]

There is no substitute for face-to-face communication. In-person events are giving people a chance to connect on a human level, beyond avatars and email signatures. Sales teams close more deals when they can build trust through real-world interactions.  (https://www.bizzabo.com/blog/state-of-in-person-events-infographic) Meeting someone in person collapses the sales funnel. A qualified prospect might go from awareness to […]

Signs the Market Is Leveling Off  What Dealers Should Be Doing Now  Bottom Line  The worst of the slide appears to be behind us. Stabilizing auctions, fewer trades coming to market, and stronger demand for older iron all point to a bottoming market.  For dealers, the move is clear: stay sharp on the data, cut […]

Farm Journal’s latest Seed & Planting Study, combined with proprietary tech adoption and growth data, shows a clear and broad trend. Even cautious operators are looking ahead, creating an important window of opportunity for those who want to connect before budgets and plans are finalized. A wider base of decision-makers is leaning in Farmers who […]

In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: health continues to drive purchases of fresh fruits and vegetables. According to The Packer’s new Fresh Trends 2025 report, 72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle. But alongside this […]

And we weren’t wrong. Instead of clicking on a link, people were getting direct answers from AI. Search behaviors shifted. Zero-click results surged. Content aggregators run by bots started competing for the same keywords. It felt like the audience we’d worked so hard to build was being stolen by machines. If AI can answer any […]

Here’s a look at key strategies: Data-Driven Decisions and Market Awareness One of the first and most important lessons for UEMs is the ability to recognize and respond to market trends. Auction results, new equipment sales shifts and other factors all play a major role in determining demand for used inventory. To succeed, UEMs must […]

Confidence Is Building — And It’s Showing in the Data Across the agricultural landscape, farmers are becoming more bullish about their future. According to Purdue University’s most recent Ag Economy Barometer, nearly 1 in 5 producers expect their operations to grow by 10% to 15% annually—more than double last year’s expectations. This sharp increase in […]

We’ve seen early signs of what’s to come. In Q1 2025, searches that included AI overviews led to fewer clicks, suggesting users are getting their answers directly from Google and not clicking through to websites. AI overviews grew quickly, from just 6% of searches in January 2025 to 13% in March. At Farm Journal’s 2025 […]