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November 19, 2025

Digital Math: Turning Variables Into Results

Generating consistent, high-quality leads requires more than a good offer, it takes strategy, data and precision. The Farm Journal team applies a proven “Digital Math” approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.
Jason Pietraszewski

Generating consistent, high-quality leads requires more than a good offer,  it takes strategy, data and precision. The Farm Journal team applies a proven “Digital Math” approach that uses audience insights, intent data and smart digital tactics to bring predictability and performance to ag marketing.

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Additional Resources

Ann Handley’s NAMA Keynote

Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers

Most ag marketers know the feeling of a campaign going out the door faster than it should, or a social post publishing because the calendar demanded it. At the 2026 NAMA conference in St. Louis, Ann Handley gave that feeling a name, and a solution. Her keynote, The Slowment Revolution: Mastering the Art of Strategic Patience in an Instant-Results World, challenged a common assumption in modern marketing: that speed equals progress.

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Aligning your campaign

How to Define Success Metrics for Your Ag Equipment GTM Campaign

Align your campaign to match OEM vs. dealer requirements.

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reliability framework

How Dealers Should Answer the “Most Reliable Tractor” Question

Market Reliability the Way Farmers Actually Buy

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