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Food Markets

The future of food is in growers’ hands

Tap into Data Scientists and Storytellers to Develop and Fuel Influence and Change Programs
Let's Talk Food
Farmer with crop

Meeting the needs of Ag’s supply chain

Today’s food consumer demands it all: great taste, health benefits, accountability, sustainability and cost-effectiveness. 

The companies that serve those consumers face a complex set of challenges, from meeting a growing population’s nutrient requirements to extreme weather events disrupting supply chains. The only way that food companies can meet those needs is by working together with the farmers, ranchers and growers that supply them. 

Farm Journal has been a trusted guide and information source for U.S. agriculture for decades. The industry’s most comprehensive first-party data about producers’ behaviors, preferences and intent, paired with the reach across 23 trusted brands, supports food companies in engaging their supply chain, driving producer-centered change, and quantifying the on-the-ground outcomes that work.  

Farm Journal’s Trust In Food™ houses data scientists, agronomists and behavior change experts to provide the intelligence and influence programming that targets the heart of sustainable agriculture: the producer who makes daily operational and management decisions for each acre and each head. 

Our proprietary Human Dimensions of Change work quantifies the leading indicators of change for producers, assessing understanding, value, barriers and readiness to take action. The results of this analysis help food companies make every dollar spent on regenerative agriculture more effective.

Recognizing that true system change requires the full value chain, Trust In Food also runs several shared-value partnership programs that connect conservation experts and influential brands across agriculture, food and public sector partners. Together, we apply state-of-the-art intelligence to power on-the-ground change programming custom-tailored to help producers make their operations more resilient and profitable.

Our success in these endeavors is not measured in metrics but in acres, farms, hearts and minds that have become more interested in conservation agriculture due to our work.

 
Accelerate Farmer Engagement

Midwest Row Crop Collaborative partners connect with farmers in ways that break through the noise

Customer Stories

“We focus on four key areas of sustainability which include accelerating innovation, being carbon neutral, health and safety, and partnering with impact.”

Chris

Chris Cook

Head of Enogen, Syngenta Seeds

Our Food Brands

Americas Conservation Ag Movement Logo
A public-private partnership program convened by Trust In Food and the Farm Journal Foundation, ACAM is ushering in the future of farming by bringing profitable, climate-smart farming into the mainstream. We provide farmers and ranchers with a network of peers to support them, access to the resources they need to undertake change, and a platform for helping bridge the divide between agricultural reality and stakeholder expectations.
Environmental Initiative Logo
A toolkit for change-makers based on a real-life case study. It makes the Human Dimensions of Change accessible via practical action steps, worksheets, tips and tools.
Trust in beef Logo
Powering climate-smart American beef by connecting with beef producers, cow/calf, stocker/backgrounder and feedyards to accelerate the adoption of more climate-smart practices and get that information into the public conversation.
Trust in Food Logo
The climate-smart ag arm of Farm Journal works to accelerate the transition to more resilient and regenerative ag and food systems.
USDA Logo
Trust In Food is a recipient of a USDA Climate Smart Commodities Partnership grant, working to support producers in collecting and finding value in the data they will need to benefit from the emerging market for climate-smart products. Working across 19 states, 16 different practice options and a dozen partners, we will support 500 producers in improving their operation’s profitability and resilience.

Resources​

Brooke Rollins

Secretary of Agriculture Brooke Rollins to Speak at Top Producer Summit

Secretary of Agriculture Brooke Rollins and Sen. Roger Marshall, M.D., of Kansas will kick off this week’s Top Producer Summit in Kansas City. The event is among the secretary’s first public appearances since being confirmed Feb. 13.

Farm Journal Logo

Farm Journal Acquires Moving Iron, Names Casey Seymour General Manager

Farm Journal has acquired the Moving Iron Summit and Moving Iron podcast. Casey Seymour, Moving Iron’s co-founder, will take on the role of general manager, machinery, which includes the Machinery Pete and Moving Iron brands.

Drovers logo

Farm Journal Names Angie Denton to Lead Drovers Brand

Farm Journal has named Angie Denton as the Drovers editorial leader to guide content development for the beef cattle audience and provide solutions to enhance animal production, management best practices and profitability.