Machinery Pete Launches Machinery Pete Auctions

New sales channel offers an alternative for selling used farm equipment with monthly online, timed, no-reserve, no-buyer’s-fee auctions.

Chicago, Ill., (July 1, 2021), the fastest-growing used farm equipment marketplace, announced the expansion of its position in the used equipment market with the launch of Machinery Pete Auctions. This new venture is in partnership with BigIron Auctions, rural America’s premier unreserved online auction service provider. Machinery Pete Auctions will host monthly online, timed, no-reserve, no-buyer’s-fee auctions, offering dealers and private auction companies a new auction sales channel for used farm equipment. Sellers will manage the listing details and fund collection on their equipment, while Machinery Pete will support sellers with its unmatched marketing ability.

“Equipment sellers have been looking for a new online auction marketplace for selling used equipment,” said Kevin Doyle, CEO of “Leveraging both companies’ ability to promote seller items and drive bidders will far exceed industry expectations. I can’t wait for our customers to experience Machinery Pete Auctions.”

With 1.3 million in-market equipment shoppers visiting monthly and BigIron’s deep expertise in the rural auction space, Machinery Pete Auctions will provide bidders with a broad base of equipment and ensure market prices for the sellers.

“Partnering with Machinery Pete Auctions was a natural evolution in the growth of our business,” said Mark Stock, BigIron Auctions’ co-CEO.  “BigIron has long been a leader in providing sellers with the benefits of a full-service auction. With the advent of Machinery Pete Auctions, we now have the ability to offer dealers a self-service alternative to consigning their equipment.”

The first Machinery Pete Auction is set for August 17, 2021. In support of all Machinery Pete Auctions, the company will launch a massive, multiplatform advertising campaign with strong promotion on and social media networks, email programs, retargeting campaigns, display ads across relevant websites, ongoing promotions and special editorial segments on TV and radio shows, including “Machinery Pete TV,”  “AgriTalk,” “AgriTalk After the Bell,” “AgDay,” “U.S. Farm Report,” “American Countryside” and advertising in Farm Journal magazine.

“I am beyond excited about Machinery Pete Auctions,” said Greg Peterson, aka Machinery Pete. “We are changing the game for sellers, powerfully marketing in unprecedented ways the auction event itself and also every piece of equipment on the sale to our very large and growing online audience of shoppers. More exciting news to come soon…stay tuned.”

To participate in Machinery Pete Auctions, please call 844-727-6374 or email

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Machinery Pete LLC is the fastest growing marketplace for buyers and sellers of used farm equipment, offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment. Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in Greg Peterson’s home office in Rochester, Minn., where he passionately researched, tracked and reported on auction prices. In 2014, Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment. In July of 2015, launched its marketplace with leading edge marketing solutions for dealers, informed and built with the online equipment shopper in mind, and creates meaningful connections between buyers and sellers. The company is headquartered in Chicago.

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