Services

Industry leading services powered by data

The Partner You Need in Agriculture

Partnering with Farm Journal enables you to build your brand through an aligned business and data strategy that drives results. We can help you identify and deeply understand precise target audiences and reach and engage with those targets with messages that resonate on the communication channels they prefer.

Enterprise Solutions

Data

Services

  • Enrich your data by validating, updating and appending contact and demographic information to existing customers
  • Access new contacts to grow your customer base with license prospects
  • Leverage modeling and analytics to segment your market with personas, index behavioral attitudes and predict purchase intent
  • Activate your data by using platform propensity to reach your audience where they are
  • Close the loop from engagement to sales

Partnering with Farm Journal
for your data needs

GIVES YOU:

1. True First Party Data

  • People-based data ecosystem built on consented relationships
  • Behavioral intelligence compiled from 12+ million page views monthly


2. Richest and Most Accurate Source for Data 

  • More than 4.1 million verified and cross-validated user profiles


3. Best-in-Class Technical Infrastructure

  • Integrated technology to reach farmers on all platforms
  • Closed-loop engagement through activation and attribution


4. Expert Team of Agriculture Data Scientists

  • Turn customer data into actionable insights and generate real ROI
  • Build high fidelity prediction models that are not black box

 
For more information: FJdata@farmjournal.com
hands in field

Harness the Power of Digital

For deeper engagement with your existing customers, more high potential customers and increased sales, turn to the ability of Farm Journal to reveal the data that counts and deliver the customers you want.  

Digital Services

  • Use multi-faceted data points to identify your best potential customers 
  • Mine your current data points to enrich your knowledge of existing customers
  • Retain and increase share with your existing customers
  • Cast a wider net to attract new customers
  • Iterate your activation plan using platform propensity models
  • Continue to refine the audience and message using real-time feedback

Market Research

Designed to provide insights and information on opinions and purchasing habits, Farm Journal Market Research delivers relevant and timely conclusions from the strongest first party information source. This helps you work smarter, and your marketing dollars work harder.

Brand Snapshots

Focus Groups

In-Depth-Interviews

Quick Direction

Mobile surveys

Pulse polls

Target Identification

Quantitative survey

eBlast send

Intention Surveys

Tracking Studies

Pricing Surveys

How Can Farm Journal Market Research

Help You?

Designed to provide insights and information on opinions and purchasing habits, Farm Journal Market Research delivers relevant and timely conclusions from the strongest first party information source. This helps you work smarter, and your marketing dollars work harder.
  • Discover what audiences think about your company and its brands
  • Evaluate how your brand or product is positioned among its competitors
  • Uncover producer needs and demand for new products and services
  • Inform development of products, packaging and distribution systems
  • Understand current farmer opinions about topics in today’s ag industry
  • Pinpoint new niche marketing opportunities
  • Determine the most cost-effective ways to reach your sales goals
  • Create research-based communication plans to connect with preferred audiences
  • Identify key messages that relate best to farmers
  • Measure communication’s effectiveness
  • Develop data-driven go-to market strategies

For more information, contact your Farm Journal National Account Manager.

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