Our Leadership

Farm Journal has one of the most experienced teams in agriculture and business solutions.

Andy Weber



Chief Executive Officer

Weber is a seasoned executive with 35 years of senior management experience in business-to-business media. Prior to Farm Journal, Weber was executive vice president of Reed Elsevier and senior vice president of Chilton Company, a Walt Disney/ABC company. Earlier in his career, Weber served as president of three standalone subsidiaries of the Medical Economics Company, a division of global business information giant ThomsonReuters. He spent the first eight years of his career in agricultural media with Agri Marketing magazine and then Vance Publishing. Weber currently serves as chairman of the Farm Journal Foundation and the Machinery Pete, LLC boards and as a board member of several other industry and philanthropic organizations. He is a frequent media industry speaker and has received numerous industry awards, including Agriculture Future of America’s 2019 Leader In Agriculture Award, Northwestern University Medill School of Journalism’s 2012 McAllister Top Manager Fellowship and Crain’s Media Business Magazine Top CEO Innovator for 2011. Weber is a graduate of the University of Wisconsin-Madison in agricultural journalism.
Charlene Finck




Finck oversees all Farm Journal franchises including magazines, websites, digital offerings, events and broadcast programs as well as data and human resources functions of the company. She served for a decade as the ninth editor of Farm Journal magazine before moving into the company’s executive team, and founded the Farm Journal Test Plots program, which independently tests production practices, equipment and technology on U.S. farms. Under her leadership, the company launched the Farm Journal Legacy Project, an advocacy effort helping farm families transfer wealth and leadership to the next generation. Finck joined Farm Journal in 1989, as machinery editor after serving on the staff of Successful Farmingmagazine. An agricultural journalism graduate of the University of Missouri, she grew up on a Missouri crop and livestock farm, which is still active as a family operation today. She has been recognized as the American Agricultural Editors’ Association “Writer of the Year,” has won the Citation of Merit from the University of Missouri Alumni Association and honored as a corporate visionary by the FOLIO Top Women in Media. Finck serves as president of the Farm Journal Foundation, is a member of the AEM Sustainability Task Force, Farm Foundation Board of Directors and the National FFA Foundation Board of Trustees.
Jeff Pence



Chief Operating Officer

Pence is responsible for company infrastructure including finance, accounting, technology and systems as well as strategic business development and mergers and acquisitions. During his tenure with Farm Journal, Pence’s roles have included serving as division president where he focused on strategy development, integrated media sales and division management of the broadcast, produce, AgWeb and Pro Farmer divisions. Before joining Farm Journal in 1998, he was president at Qualitron Media, the production/syndication company for the “AgDay” and “Weekend Market Place” television programs. He’s a graduate of Purdue University with a bachelor’s degree in mechanical engineering and a master’s from Purdue University’s Krannert School of Management.
Mitch Rouda



Chief Strategy Officer

Rouda is responsible for leading innovation and business change at Farm Journal. He drives the development of data, digital and technology capabilities and leads the transformation of the company toward data-driven market solutions. He guided the start-up of Trust in Food™, the company’s mission-driven initiative to advance the adoption of regenerative agricultural practices. He previously served as chief revenue officer for the company and before that as president of Farm Journal’s digital media business. Before joining Farm Journal in 2009, Mitch was president and founder of an eMedia consulting group and served in chief digital officer and editor-in-chief positions at other leading media companies. He is a graduate of Carnegie Mellon University with a bachelor’s degree in architecture.
Ned Bardic



Chief Customer Officer and President, Enterprise Solutions

Ned Bardic leads content development, paired with deep cross-platform engagement, for Farm Journal audiences while providing real-time insights for businesses to deliver the right message at the right time with unparalleled reach on trusted platforms. He oversees corporate revenues, enterprise solutions, behavioral science, data intelligence, predicative insights, market research and technology platforms. With more than 25 years of experience, Bardic is an accomplished business intelligence professional with a record of aggressive revenue growth and P&L management in strategic consulting, AI/machine learning, data science, analytics, events, market research and custom media. He’s an exceptional communicator with a consultative sales and management style, strong integrated marketing skills and exceptional problem-solving abilities. Prior to his role at Farm Journal, Bardic served as chief executive officer at InsiteAI where he pioneered a breakthrough AI intelligent system called SAGE (Strategic AI Growth Engine) that uses existing customer data to deliver powerful root cause insights and predictive/prescriptive actions. He also spent significant time serving in leadership positions at Symphony RetailAI and EnsembleIQ. Over his career, he has worked with PepsiCo, Bayer, Kimberly-Clark, Nestle, Johnson & Johnson, Conagra, General Mills and other national companies.
Matt Morgan



Executive Vice President, Produce

Morgan leads Farm Journal’s full produce portfolio, including print, digital and events tied to The Packer, Produce Retailer and the Produce Market Guide marketplace. He has also held the position of senior vice president of data and digital and vice president of digital and row crops. Joining Farm Journal with the acquisition of Vance Publishing in 2015, Matt was the leader of the agribusiness division, and has prior experience as a content manager and director in the areas of livestock and agribusiness. He grew up on a farm in southwest Iowa before his family relocated to Garden City, Kan. Matt is a graduate of Kansas State University with a degree in public relations.
Amy Cole


Skoczlas Cole

Executive Vice President, Trust in Food

Amy Skoczlas Cole joined Farm Journal in 2020 to lead Trust in Food, a mission-driven division working to mainstream and accelerate sustainable and regenerative agriculture, from producer to consumer, and everyone in between. Before joining Farm Journal0 she served as managing director of The Water Main, a social impact enterprise of American Public Media, where she created Field Work, a multi-platform media effort to put farmers at the center of the conversation about sustainable agriculture. She has also held the position of vice president, sustainability for Pentair and executive director of the Pentair Foundation, as well as director of sustainability and social enterprise at eBay. Amy started her career at Conservation International, where she forged some of the earliest collaborations between business, the global environment and agriculture. She holds an MBA from George Washington University and a bachelor’s degree in environmental policy from Vanderbilt.



Executive Vice President, Enterprise Solutions

With the company for more than 25 years, Brian Conrady leads Farm Journal’s crops portfolio, including print, digital, broadcast and events. Among the iconic brands he manages are Farm Journal and Top Producer magazines; Agweb.com, the largest news and information site in agriculture; “AgDay” and “US Farm Report” TV programs as well as the twice-daily “AgriTalk” radio program. In addition, Conrady leads planning and execution of several of the company’s biggest farmer-facing events, including Farm Journal Field DaysTM, Pro Farmer Crop TourTM and Top Producer Summit. Conrady is a graduate of the University of Missouri-Columbia with a degree in broadcast journalism. Prior to joining Farm Journal, he worked in television news in South Bend, Ind., and Pittsburgh, Penn.
Cliff Becker



Executive Vice President, Livestock

Becker oversees all functions of Farm Journal’s livestock division and its platforms, including beef cattle, dairy cattle and swine. Joining Farm Journal in 2012 as a national account manager, he was promoted to publisher of the livestock group in 2013, vice president in 2016 and senior vice president in 2019. In prior positions, he was vice president of business development at CMA and spent 21 years at the Food 360 group for Vance Publishing, including as vice president and publishing director. He has a bachelor’s degree in animal science from Western Illinois University and serves on the board of directors of five diverse agriculture organizations.
Doug Edge



Senior Vice President, Revenue Development

Since joining Farm Journal in 2014, Doug Edge has been central to the company’s increasingly strategic engagements where data, research and informed intelligence serve as the backbone to providing results-based go-to-market solutions. He directly manages the crops sales team and provides strategic leadership to other sales and business development groups across the company. He also manages the company’s strategic partnership with Aimpoint Research. A graduate of the University of Illinois with a bachelor’s degree in agriculture, Edge’s career spans more than two decades of sales and business management. Earlier in his career, he served in ownership, sales and management positions in the broadcast, ag retail and technology industries. He lives on a crop and livestock farm in east central Indiana. Edge severs as vice chairman of the U.S. Hemp Growers Association and is a board member of Marion Manufacturing. He serves as president of the Farm Journal FFA Corporate Alumni Group and is an active member of NAMA and NAFB.
Joseph Matthews



Senior Vice President and Chief Financial Officer

Joining Farm Journal in 1998, Joseph Matthews has been an integral part of the company’s growth and success over the years. His responsibilities include overseeing all financial functions, partnering across the business groups on strategic long-range planning, budgeting, forecasting, mergers and acquisitions and corporate development. Previously an audit manager with Deloitte & Touche, he has a valuable background and well-rounded experience in all areas of finance. Matthews is a graduate of Temple University – Fox School of Business and Finance and is a licensed certified public accountant.
Craig Heimbuch



Chief Creative Officer

Craig Heimbuch is the chief creative officer at Farm Journal, joining the team in 2021. He is responsible for guiding Farm Journal’s multilayered content ecosystem and extending reach and engagement with audiences across agriculture. Heimbuch has a background as an award-winning author, journalist and agency content marketer. He began his career as a reporter, covering government and writing feature stories for newspapers in Ohio, Virginia and Washington, DC, before moving on to magazines and books. He joined Omnicom’s Proximity network of digital and direct agencies in 2010, where he led content strategy and development for national and global brands including P&G, Visa, Victory Motorcycles and Bayer CropScience and was named an Agency Content Innovator by Skyword and a Rising Star in Content Marketing.
Jennifer Perkins



Vice President and Director, Human Resources & Talent Development

Perkins brings nearly 20 years of human resources expertise to Farm Journal. She oversees HR services for both Farm Journal and Machinery Pete, and strategically supports the company’s growth through the employee life cycle. Previously, Perkins served as human resources manager for World Fuel Services based in Miami, where she specialized in HR operations for the M&A team. A self-proclaimed “culture steward,” she earned a bachelor’s degree from Northwest Missouri State University and holds both her Sr Professional HR (SPHR) and SHRM-Senior Certified Professional (SHRM-SCP) certifications.



Executive Advisor

Custer retired from his position as president of Farm Journal in 2020 but continues as an executive advisor to the company. He spent the first half of his career working for major marketing communications companies, including Leo Burnett, DDB Needham and Young & Rubicam. After joining Farm Journal in 1998 as vice president and director of marketing, he quickly rose through the ranks becoming president in 2014. Along the way, he farmed in Pennsylvania for over 20 years. Custer was raised in rural Iowa in the shadow of a family farm equipment business. He holds a bachelor’s degree in marketing from the University of Northern Iowa and a master’s degree in advertising from Michigan State University.
Joel Jaeger



President and General Manager, Pro Farmer

Joel Jaeger is responsible for Farm Journal’s Pro Farmer business — an industry-leading subscription-based service providing commodity market advice to end-user farmers — as well as the planned offering of additional single-payer subscription products. Jaeger was formerly CEO of Commodity Update LLC, a leading provider of agricultural information to mobile phones, which was acquired by Farm Journal between 2011 and 2014. Before rejoining Farm Journal in 2019 to run the Pro Farmer business, Jaeger was managing partner in two closely held production agricultural businesses based in the United States and Central America. He earned a bachelor’s in business administration from Abilene Christian University and an MBA from Northern Arizona University.
Kevin Doyle



Chief Executive Officer, Machinery Pete

As CEO of Machinery Pete, Kevin Doyle has grown the leading online equipment marketplace to more than 900,000 unique farmers shopping for farm equipment each month. Doyle has more than 30 years of experience in digital sales, marketing and business development, with a career focus on leading and growing online businesses, and brings extensive experience in online classifieds and lead generation. Doyle previously was president and co-founder of High School Cube. Prior to that, he was with Apartments.com, the leading apartment listings website in the U.S., as senior vice president and general manager. He is a graduate of the University of Notre Dame with a bachelor’s degree in economics.



Senior Vice President, Digital Intelligence

Joel Hughes oversees audience, digital products and data at Farm Journal, keeping an eye on the future of digital while working with clients to execute current strategies with excellence and consistency. His career experience includes a unique blend of technical acumen and business sense that informs technology decisions and give clients an efficient edge in the marketplace. He also brings a broad perspective over digital engagement and execution from acquiring, working with and transforming dozens of B2B media companies. With 20 successful years supporting digital transformation in B2B roles spanning operations, digital product development, web development and audience data strategy, Hughes most recently served as the CMO at Cloudbakers, a cloud consultancy based in Chicago. Prior to that, he was the Chief Digital Officer and later COO at EnsembleIQ, playing a key role in the acquisitions and digital integrations of Stagnito, Edgell, Lebhar-Friedman, Rogers Media and Path to Purchase Institute.
Liz Vickerman



Vice President, Market Intelligence

Vickerman oversees Farm Journal’s latest launch of Market Intelligence, a stand-alone market research division. In prior positions, she was manager of research for leading advertising agency Bader Rutter and directed custom research for Kynetec, a provider of global research in agriculture and animal health. She has an MBA and Master of Marketing Research, specializing in translating complex research results into actionable insights.

Latest news

Farm Journal Names Christine Shaw Executive Vice President of Crops Division

Lenexa, Kan., (November 29, 2021)

Lenexa, Kan., (Nov. 29, 2021) — Farm Journal announces Christine Shaw will join the company...

Farm Journal Names Liz Vickerman to Head New Market Intelligence Division

Lenexa, Kan., (November 19, 2021)

Lenexa, Kan., (Nov. 19, 2021) — Farm Journal announced today that Liz Vickerman has joined...

AGI/Farmobile Joins America’s Conservation Ag Movement

Lenexa, Kan., (November 17, 2021)

Lenexa, Kan., (November 17, 2021) — AGI (Ag Growth International) along with its Farmobile data...