Farm Journal’s Trust In Food™ Announces Valent as New Partner in America’s Conservation Ag Movement

Lenexa, Kan., (Jan. 14, 2020) — Farm Journal’s Trust In Food initiative announced the addition of Valent U.S.A. LLC as a Foundational Partner in America’s Conservation Ag Movement. The broad national effort helps farmers, ranchers and growers continue their journey to conserve our shared natural resources and promote sustainable food production. The coalition is a unique partnership among Farm Journal’s Trust In Food initiative, the Farm Journal Foundation and leading agribusinesses, farmer associations, conservation-focused nonprofits and food companies. This national education and engagement program is designed to more rapidly scale the adoption, documentation and beneficial outcomes of conservation agriculture and amplify, accelerate and give voice to the many conservation agriculture programs and activities underway across the nation in service to America’s farmers.

“More than ever, consumers are educating themselves on sustainability and want to know where their food comes from,” said David Nothmann, Vice President Marketing at Valent U.S.A. “Valent has held a long-standing commitment to sustainability, and our science-based product pipeline development process is designed to advance sustainable agriculture and contribute to the UN’s Sustainable Development Goals. We’re excited to partner with America’s Conservation Ag Movement to tell the story of food, and how growers are working to advance sustainable agriculture, protect the environment and benefit society at large.”

“We’re excited to welcome Valent as America’s Conservation Ag Movement’s latest Foundational Partner,” said Mitch Rouda, President of Trust In Food. “They join a wide range of other visionary organizations driving conservation in agriculture, including American Farmland Trust, Corteva Agriscience, Ducks Unlimited, National Corn Growers Association, National Pork Board, Sanderson Farms, Syngenta and The Nature Conservancy.”

Building on the momentum of the coalition, Farm Journal published its first-ever annual report from America’s Conservation Ag Movement at the end of 2019, reaching an audience of more than 1 million stakeholders with print and digital editions across the value chain. Partnerships with WATT Global Media and
Agri-Pulse will expand the report’s distribution to poultry and feed sectors, in
addition to policymakers and other influencers, respectively.

In 2020, America’s Conservation Ag Movement will produce hundreds of print pages, TV spots and radio segments featuring conservation news coverage. The program also includes the development of critical how-to materials and workbooks, and the development of peer-to-peer sharing networks in critical watersheds.

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About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 143 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, Farm Journal established the non-profit, public charity Farm Journal Foundation dedicated to help sustain agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Trust In Food

Trust In Food™ is a purpose-driven division of Farm Journal dedicated to rebuilding consumer confidence in the U.S. agricultural value chain by partnering with farmers and ranchers to accelerate conservation agriculture practice adoption and maintenance benefiting land, water, air and the financial health of farm businesses. It advances this mission through data science, research, strategic communications and the omnichannel Farm Journal platform in collaboration with conservation organizations, government agencies, agribusinesses, food companies and retailers, and other food system stakeholders.

About Valent

Valent U.S.A. LLC, headquartered in Walnut Creek, Calif., develops and markets products in the United States and Canada that advance sustainable agriculture, protect crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. Valent is a leader in marketing and sales of both traditional chemical products and biorational products developed by its affiliate, Valent BioSciences LLC.

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