Lenexa, Kan., (March 3, 2021) — Farm Journal announced today that Craig Heimbuch joins the company as chief creative officer. In this new role, he will guide Farm Journal’s multi-layered content ecosystem to extend reach and engagement with audiences across agriculture.
“Craig is a student of the agricultural business and an amazing storyteller,” said Ned Bardic, chief customer officer for Farm Journal. “He has a strong track record of helping customers tell important stories through all media platforms. Craig is bold with his ideas, a big thinker and a proven leader. He joins an already talent-laden team, which reinforces Farm Journal’s commitment to growing and expanding.”
Heimbuch has spent his life telling stories. As an award-winning journalist and author, best-selling ghostwriter and award-winning agency strategist, he has worked on everything from covering the attacks of Sept. 11, 2001, to building content strategies for global consumer packaged goods, business to business, automotive and industrial clients. He has authored 19 books, been featured by the New York Times, CNN, Fox News and Chief Content Officer magazine. He has been a featured speaker at SxSW Interactive, the New Media Expo and MaxiMedia Brazil.
He joins Farm Journal after 11 years at Cincinnati-based digital agency, Barefoot Proximity, where he led content and digital transformation of brands like Bayer Crop Science, Victory Motorcycles, Visa and P&G. He joins Farm Journal to evolve and formalize an offering that has netted nearly $100 million in revenue from dozens of projects spanning more than 15 years, according to Farm Journal CEO Andy Weber.
“Content has always been at the heart of Farm Journal’s mission, and I look forward to helping evolve current offerings and develop new opportunities for telling stories to, for and about agriculture,” said Heimbuch. ”In our connected, data-rich world, I’m excited to see how we can build on Farm Journal’s industry-leading platforms to deliver new experiences that connect hearts and minds in a digital age.”
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s