Farm Journal Announces Lee Brice to Headline #FarmON Concert

Lenexa, Kan., (July 14, 2020) — Farm Journal announces Grammy-nominated and ACM Award-winning country artist Lee Brice to headline the #FarmONTM Benefit Concert, which will be broadcast August 27, 2020, from 7 to 8 p.m. CDT on RFD-TV and on other online and social networks. Proceeds from the event will go to the National 4-H Council’s FOURWARD Fund.

Brice writes and produces much of his own music, including his latest single, “One of them Girls,” which shot to #1 on the country music charts quickly after its May 15th debut. He boasts 2 billion career on-demand streams and more than 6 million monthly Spotify listeners. His hit 2017 song, “Rumor,” went double-platinum and earned him an Academy of Country Music Single-of-the-Year nomination. His recent radio single, “I Hope You’re Happy Now,” with Carly Pearce also went #1.

Alongside Brice, country star Justin Moore will perform. Moore has had multiple #1 hits since 2009 when his breakout single, “Small Town USA,” went platinum. He has racked up more than one billion streams over his career and won an ACM Award in 2014. Other top artists whose careers span multiple decades of country music will be announced soon.

“We are excited to bring our farmers and ranchers performances from Lee Brice and Justin Moore as two of country music’s top performers for the #FarmON Benefit Concert,” said Charlene Finck, president of Farm Journal. “This concert not only serves as the grand finale event of our New American Farm Show TM experience but also as a thank you to all farmers and ranchers who have worked diligently to keep our food supply moving forward.”

The partnership with RFD-TV allows for the concert to air in prime time in 52 million homes. RFD-TV is a leading independent channel available on a broad network of cable systems. The network can also be streamed online.

The #FarmON movement is fueled by the engagement of farmers and ranchers everywhere and will be a prominent part of the New American Farm Show experience, which includes the 28th Annual Pro Farmer Crop TourTM and Farm Journal Field DaysTM.  The National 4-H Council’s FOURWARD Fund was established to ensure young people across all communities, with or without internet access, continue to have access to the necessary resources and meaningful learning opportunities to help them thrive.

Farm Journal is partnering with Meristem Crop Performance and Culver’s to present the #FarmON Benefit Concert to audiences across all of agriculture.

For more information about the #FarmON Benefit Concert and Farm Journal Field Days, go to



About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About 4-H

4‑H, the nation’s largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4‑H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4‑H is the youth development program of our nation’s Cooperative Extension System and USDA and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4‑H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4‑H experience grows young people who are four times more likely to contribute to their communities, two times more likely to make healthier choices, two times more likely to be civically active and two times more likely to participate in STEM programs.

Learn more about 4‑H at www.4‑, find us on Facebook at‑H and on Twitter at

About RFD-TV

RFD-TV is the flagship network for Rural Media Group. Launched in December of 2000, RFD-TV is the nation’s first 24-hour television network featuring programming focused on the agribusiness, equine and the rural lifestyles, along with traditional country music and entertainment. RFD-TV produces six hours of live news each weekday in support of rural America and is a leading independent cable channel available in more than 52 million homes on DISH, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. In addition, RFD-TV can be streamed online via RFD-TV Now at, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV and Sling TV’s Heartland Extra package. For more information, please visit

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