Register for our upcoming Farm Country Update! May 14, 2025
Register for our upcoming Farm Country Update! May 14, 2025
Farm Journal uses a proven go-to-market framework to align your objectives and needs with the right solutions. This framework is a catalyst for customizing and developing breakthrough strategies and programs to hit your success metrics and KPIs.
Using behavioral, affinity and intent data as our guide, we know when buyers are researching – for example – new equipment, crop inputs, livestock nutrition and how to activate sales channels through dealers, retailers, brokers and others.
We then work with your agency/marketing team, and/or the Farm Journal team can lead the creation of content, messaging and experiences to power your marketing and sales programs.
To maximize your results, we measure and optimize performance to increase the impact of your marketing and sales investment.
We understand how agricultural and food producers think and make decisions. We also study how ingredients and products are commercialized, packaged, sold and brought to market. Using our comprehensive first-party data integrated with third-party government data, we help you understand your buyers, your markets, and, most importantly, how and when to engage your next customer.
We challenge and empower our clients to think outside traditional ads and ad placements. Within the Farm Journal digital portfolio and programs, we offer high-impact, contextual experiences and use precision data to reach the right decision makers at the right time in their journey.
Despite our industry’s obsession with acres and animals serving as the foundation for marketing and sales strategies, herd size, farm size and demographic data are rarely indicators of who is in line to buy your products and services. Today’s decisions are complex. Understanding change motivators, and who, when and how specific ag producers and stakeholders make decisions is the key to increasing revenue by winning new and expanding relationships with existing customers.
The Farm Journal Intelligence and Influence solutions, powered by first-party data on ag decision-makers and our expert knowledge of the ag world, provide you with the insights, understanding and strategies to drive and influence decision journeys.
Agriculture is a people business. There is no substitute for face-to-face interaction. The Farm Journal events and experiences encourage in-person connections while deepening stakeholders’ understanding of the important topics that impact business decisions and the ag and food industries.
Targeted annual events such as the Top Producer Summit, Pro Farmer Crop Tour, West Coast Produce Expo and the Trust in Food Symposium bring together key suppliers, decision makers, industry voices and change agents for networking, education, inspiration and attention.
Whether you are seeking sales leads, a thought leadership platform or exposure in a new market, a Farm Journal event or experience can deliver on your specific business objectives.
Farm Journal Studios produces video, broadcast and experiential content to inform and inspire the worlds of agriculture and food. Our iconic broadcast shows, hosted by the industry’s most popular and respected personalities, provide you with timely solutions that put your brand messages in an engaging and trusted context. No competitor in Ag media offers solutions of this type, size and reach.
By aligning your brand with the industry’s biggest platforms, you will educate and engage decision-makers while inspiring action. Your message and brand can be streamed across our sites and platforms and be amplified across social, digital and radio channels. You can sponsor branded, streaming programs and/or work with us to craft video, written and experiential content that leads with your brand. All tailored to meet your KPIs and target buyer needs.
Tap into our deep Ag knowledge, data science expertise and marketing insights to create content that engages and activates your target buyers and influences. Our talented, experienced storytellers, videographers, writers and designers will create branded, customized content that aligns with your mission, brand and voice.
We work with you to map and create rich, content-fueled programs and experiences, developed by the industry’s best creatives, to influence and impact buying processes. By telling engaging, innovative stories, you can break through marketplace noise to elevate your brand and capture attention.
