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From research, market analysis and streaming programming to customer stories and actionable blogs and vlogs, Farm Journal provides resources to power your strategies and guide your go-to-market execution. Bookmark this page for regularly updated, helpful resources, or visit our brand finder for more content that aligns with the market segments of your choice.
When designing campaigns and strategies, Ag and Food marketers must consider the tremendous growth of the podcast industry. The rapidly expanding Farm Journal podcast network, available wherever you are at any time via our YouTube channel, provides critical insights into decision-makers and the challenges they face. Three of our popular podcasts include:
Co-hosts Casey Seymour and Greg Peterson (aka Machinery Pete) are two of the most respected voices in the business of ag equipment. If you want to understand what trends and market forces are impacting the price of your iron, you’ve come to the right place. Buckle up … it’s time to move some iron!
Tyne Morgan and Clinton Griffiths, two of the best known Farm Journal personalities, bring in ag journalists and industry experts to discuss timely topics.
Grow Getters explores creative ways farmers are plugging into their passions and sometimes exploring new technologies to add revenue to their operations.
American ag’s go-to radio talk show airs live each weekday, covering farm and ranch production, policy, technology and market analysis.
Farm Country Update webinars create conversations around timely and relevant agricultural topics. Moderated by the award-winning Farm Journal editorial team, discussions include experts from across the industry.
And we weren’t wrong. Instead of clicking on a link, people were getting direct answers from AI. Search behaviors shifted. Zero-click results surged. Content aggregators run by bots started competing for the same keywords. It felt like the audience we’d worked so hard to build . . .
Here’s a look at key strategies: Data-Driven Decisions and Market Awareness One of the first and most important lessons for UEMs is the ability to recognize and respond to market trends. Auction results, new equipment sales shifts and other factors...
Confidence Is Building — And It’s Showing in the Data Across the agricultural landscape, farmers are becoming more bullish about their future. According to Purdue University’s most recent Ag Economy Barometer, nearly 1 in 5 producers expect their operations to...
We’ve seen early signs of what’s to come. In Q1 2025, searches that included AI overviews led to fewer clicks, suggesting users are getting their answers directly from Google and not clicking through to websites. AI overviews grew quickly, from...
From Lifestyle to Business Farmers are no strangers to navigating economic challenges. As one producer put it, “This isn’t the first time we’ve faced a rough patch.” Today’s producers recognize the importance of diversification, moving beyond the traditional farm lifestyle...
Back-to-back Zoom calls. Packed calendars. A constant sprint to keep up, let alone spark bold new ideas to actually move the business forward. And when we do choose an idea? It snowballs into a massive project—complex, over budget, behind schedule—and...
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new...
The agriculture industry is changing, and so is the way farmers consume information. The next generation of producers is embracing digital content, streaming TV and podcasts to stay informed, entertained and connected. For agriculture brands and marketers the message is...
As influencer marketing continues to grow in agriculture, the partnerships forged with industry influencers are crucial for brand visibility and credibility. Farm Journal gathered insights from ten leading influencers in the field to identify and share best practices for marketers...
