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And we weren’t wrong. Instead of clicking on a link, people were getting direct answers from AI. Search behaviors shifted. Zero-click results surged. Content aggregators run by bots started competing for the same keywords. It felt like the audience we’d worked so hard to build . . .
Here’s a look at key strategies: Data-Driven Decisions and Market Awareness One of the first and most important lessons for UEMs is the ability to recognize and respond to market trends. Auction results, new equipment sales shifts and other factors...
Confidence Is Building — And It’s Showing in the Data Across the agricultural landscape, farmers are becoming more bullish about their future. According to Purdue University’s most recent Ag Economy Barometer, nearly 1 in 5 producers expect their operations to...
We’ve seen early signs of what’s to come. In Q1 2025, searches that included AI overviews led to fewer clicks, suggesting users are getting their answers directly from Google and not clicking through to websites. AI overviews grew quickly, from...
From Lifestyle to Business Farmers are no strangers to navigating economic challenges. As one producer put it, “This isn’t the first time we’ve faced a rough patch.” Today’s producers recognize the importance of diversification, moving beyond the traditional farm lifestyle...
Back-to-back Zoom calls. Packed calendars. A constant sprint to keep up, let alone spark bold new ideas to actually move the business forward. And when we do choose an idea? It snowballs into a massive project—complex, over budget, behind schedule—and...
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new...
If you’re already using programmatic advertising, think about your last few campaigns. Have you used the same strategy to reach your agriculture audience? Or have you changed your approach and tactics to keep things fresh? Between busy schedules and pressure to get results, we all . . .
Well, let’s compare it to buying a pair of shoes. You can go cheap, but you know those shoes aren’t going to last long. If you only need them for a special event, well, they’ll do in a pinch. Or...
Events also provide an important means of reaching the audience directly because, well, you know that some of the people you want to reach will be there–all in the same place. That’s why programmatic geofencing has become such a popular...
Endemic advertising focuses on placing ads in media that is relevant to the content. Using this approach, your ag-related ad would appear on ag-related sites. For example, at Farm Journal, we offer endemic advertising on the industry’s leading agriculture sites,...
But are all vendors that offer programmatic advertising pretty much the same? Hint: They’re not. Capabilities differ quite a bit. If you’re hoping to reach an agriculture audience, you need a vendor that knows how to do it. Unlike marketing...
Some companies take a similarly wasteful approach with their marketing campaigns. They rely on guesswork, using third-party data and look-a-like audiences in hopes of reaching the farmers or ranchers most likely to be interested in their products or services. The...
While CTR is, no question, an important measure of how successfully you’re driving traffic to your website, consider that the rate of clicks per impression only accounts for 0.5% of all impressions. For a clearer understanding of your campaign’s success,...
