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Decisions, Decisions. The number of Ag and Food market providers and solutions — comprising 15,000 brands and 40,000 solutions and counting — is overwhelming for for your best prospects and customers. Farm Journal partners with brands to develop intelligent strategies and omnichannel programs that create relationships and drive revenue.
The world of Agriculture and Food is changing — and fast. The need to feed, fuel and clothe a growing global population despite climate challenges while using sustainable practices is triggering unprecedented shifts in how producers think, work and make decisions. This reality is causing suppliers to rethink how they market and sell their products and services. Your strategies and tactics must adapt, too.
Farm Journal generates and applies the industry’s most comprehensive first-party data — behaviors, preferences, affinity and intent. This unique data set, combined with the appropriate industry data, is used to power omnichannel marketing and sales solutions that drive performance.
Farm Journal solutions start with data and drive through performance to ensure you meet your KPIs.
Our strategic process utilizes 4.3 million buyer profiles in a database fueled by proprietary first-party exchanges, cleansed USDA data and fed daily by agriculture’s most robust behavioral insights engine. We turn that data into Intelligence and Influence, helping you understand and identify high-value targets and, more precisely, activate programs to connect with your ideal customers on their terms.