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Break through in the battle for attention and relevancy

Decisions, Decisions. The number of Ag and Food market providers and solutions — comprising 15,000 brands and 40,000 solutions and counting — is overwhelming for for your best prospects and customers. Farm Journal partners with brands to develop intelligent strategies and omnichannel programs that create relationships and drive revenue.

Tomatoes
Market Segments

Understand and navigate
the forces shaping the ag and food world

The world of Agriculture and Food is changing — and fast. The need to feed, fuel and clothe a growing global population despite climate challenges while using sustainable practices is triggering unprecedented shifts in how producers think, work and make decisions. This reality is causing suppliers to rethink how they market and sell their products and services. Your strategies and tactics must adapt, too.

Find your next customers
and best sales channels

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Serving essential
markets

The buyers, sellers and stakeholders that comprise the crops, livestock, fresh produce, Ag equipment, government and non-profit, and food, fuel, and fiber end markets
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20M monthly
Interactions

Generate first-party data and informed insights that Ag and Food industry suppliers rely on to power marketing and sales strategies
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23 trusted brands

Committed to informing and guiding farmers, ranchers and growers to operate and grow profitable businesses, and the source of the most comprehensive Ag first-party data
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Omnichannel programs

Using digital, broadcast, research, print, event and experiential solutions to meet buyers where they are on their decision journey
People Icon

Commitment
and passion

Our people have a personal investment that strengthens our professional focus to drive positive change and prosperity through agriculture, farming, food and sustainability innovation
House Icon

Serving essential
markets

The buyers, sellers and stakeholders that comprise the crops, livestock, fresh produce, Ag equipment, government and non-profit, and food, fuel, and fiber end markets
Organized Icon

20M monthly
interactions

Generate first-party data and informed insights that Ag and Food industry suppliers rely on to power marketing and sales strategies
Book Icon

23 Trusted brands

Committed to informing and guiding farmers, ranchers and growers to operate and grow profitable businesses, and the source of the most comprehensive Ag first-party data
Setting Icon

Omnichannel programs

Using digital, broadcast, research, print, event and experiential solutions to meet buyers where they are on their decision journey
People Icon

Commitment
and passion

Our people have a personal investment that strengthens our professional focus to drive positive change and prosperity through agriculture, farming, food, and sustainability innovation

Trusted partnerships to drive relationships and revenue

BASF
Bayer Logo
Case IH Logo
Corteva Logo
Ducks Unlimited Logo
John Deere Logo
Merck Logo
Pivot Bio Logo
Simpas Logo
Sunkist Logo
Syngenta logo
Zoetis Logo

Farm Journal Playbooks

 Intelligent strategies and programs

to drive performance

Farm Journal generates and applies the industry’s most comprehensive first-party data — behaviors, preferences, affinity and intent. This unique data set, combined with the appropriate industry data, is used to power omnichannel marketing and sales solutions that drive performance.

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Understand

Intelligence, data, research and insights to inform strategy

Connect

Create experiences and content that breaks through the noise

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Activate​

Multichannel media, events and programs to engage and impact sales

Perform

Optimize for impact and deliver measurable results

Farm Journal solutions start with data and drive through performance to ensure you meet your KPIs.

Intelligence and influence to power your strategies and programs

Our strategic process utilizes 4.3 million buyer profiles in a database fueled by proprietary first-party exchanges, cleansed USDA data and fed daily by agriculture’s most robust behavioral insights engine. We turn that data into Intelligence and Influence, helping you understand and identify high-value targets and, more precisely, activate programs to connect with your ideal customers on their terms.

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Resources to Inform and Improve Your Strategy

Farm Journal Video Engagement

Three Million Monthly Video Views: Advertising Lessons Learned from Farm Journal’s YouTube Shorts, Facebook Reels and TikTok Videos

Farm Journal changed how we created and promoted content from the 2024 Pro Farmer Crop Tour to learn how it could resonate more and deepen engagement with our audience. The most impactful tactical change? Adding vertical video elements.

Crop Life Recap Vlog Image

2024 Crop Life America Annual Meeting Highlights

In case you missed it, the recent Crop Life America Annual Meeting tackled a wide range of issues including ESA, trade, an upcoming election year, the forthcoming Farm Bill, and more. Tyler and Scott discuss the top takeaways from the event and how they may impact the industry.

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How Shark Week Inspired a Successful Omnichannel Campaign

Can the Shark Week model work to drive interest and conversation across agriculture? Hear from Brock and Jen about how Farm Journal’s Smart Farming Week influenced the algorithm and learn how a similar approach can deliver results for you.