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In agriculture, business success has always been rooted in trust. But in today’s data-driven world, trust is no longer built solely on handshakes and personal relationships. It’s earned every day by applying digital and ag operational intelligence, providing timely insights, meeting growers and their teams where they are, and gaining trust through every interaction.
Relationships expand and revenue grows when both ag buyers and sellers gain better results and higher yields, together. In today’s modern ag marketplace, there are foundational elements that enable human + digital connections
Complete, accurate, and unified data integrated across CRM, strategies, and channel systems; provides full customer view, enabling better targeting, modeling, and engagement.
Turn Insight into Action by applying behavioral data and predictive models – shift from reactive selling to proactive advising.
Show you know your buyers and their operations, anticipating their needs, and adding value across every conversation, channel, and touchpoint.
Discipline of applying data and intelligence to identify, engage, and activate messages and conversations that inform and build trust.
Farm Journal is your trusted partner that informs, connects, and activates agriculture’s buyers and sales channels. We earn that trust every day by delivering the information and insights farmers, producers, ranchers, and ag professionals rely on to run profitable, resilient operations.
For ag suppliers, Farm Journal provides unmatched intelligence on and access to the buyers and channel partners, empowering marketers and sellers to activate programs, strengthen relationships and drive measurable revenue across the entire ag value chain.
We partner closely with ag go-to-market teams and their agencies to build cross-channel brand, engagement, and activation programs. These programs are deployed across the optimal mix of Farm Journal platforms, including leading digital brands, topical websites, experiential events, audience-specific magazines, and streaming broadcast and podcast programming.
Our 22 million monthly ag buyer interactions generate the industry’s most trusted, first-party, verified datasets, purpose-built to inform strategy, engage the right audiences, and strengthen buyer connections and relationships.
Farm Journal generates and applies the industry’s most comprehensive first-party data — behaviors, preferences, affinity and intent. This unique data set, combined with the appropriate industry data, is used to power omnichannel marketing and sales solutions that drive performance.
Our strategic process utilizes 4.3 million buyer profiles in a database fueled by proprietary first-party exchanges, cleansed USDA data and fed daily by agriculture’s most robust behavioral insights engine. We turn that data into Intelligence and Influence, helping you understand and identify high-value targets and, more precisely, activate programs to connect with your ideal customers on their terms.
