Verdesian strengthens the value-chain coalition that works to bring meaningful climate-smart change during the next five years.
Lenexa, Kan., (Feb. 28, 2023) – Farm Journal’s Trust In Food™ is proud to announce Verdesian Life Sciences has joined America’s Conservation Ag Movement™, one of the largest public-private partnerships solely dedicated to the acceleration of conservation agriculture.
Verdesian is a leader in Nutrient Use Efficiency, the next frontier in plant yield and crop quality. Verdesian provides solutions that enhance crop uptake, reduce nutrient losses to the environment and improve yields for all growers.
“Nutrient optimization is an important management practice for all producers, particularly now as high fertilizer prices are increasing the cost of production,” says Amy Skoczlas Cole, president, Trust In Food. “Producers must be more intentional with their applications, and Verdesian supports a 4R strategy that benefits individual operations, soil health and the health of downstream watersheds. Their partnership fortifies a strong coalition in America’s Conservation Ag Movement.”
America’s Conservation Ag Movement works with USDA’s Natural Resource Conservation Service, the Farm Journal Foundation and 18 private and nonprofit organizations to deliver informational, financial and technical resources to farmers and ranchers to help them evaluate and adopt conservation management practices. The coalition provides producer-led and producer-facing platforms that allow farmers and ranchers to learn from other producers in their regions.
“Our goal is to help producers be sustainably profitable. We firmly believe that through technology and appropriate conservation practices, producers can grow more today and tomorrow,” says Brady Eilers, VP Global Marketing, Verdesian. “Agriculture has both a tremendous responsibility and the power to have major impacts on food security and the environment. By locking hands with Trust In Food and its partners, we know that we are part of a larger coalition that is connected with the agricultural community by investing time, talent and resources to actively address these opportunities.”
Learn more about America’s Conservation Ag Movement at TrustInFood.com.
About Trust in Food
Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit www.trustinfood.com to learn more.
Verdesian Life Sciences enables a sustainable future for farmers through nutrient use efficiency. Grown from the ground up in 2012, Verdesian Life Sciences offers farmers and growers biological, nutritional, seed treatment and inoculant technologies that maximize performance on high-value row crops and specialty crops as well as turf and ornamental plants. As a 4R Nutrient Stewardship Partner, Verdesian is committed to researching and developing environmentally and financially sustainable products.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 146 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of climate-smart and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.