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February 27, 2025

Using Data to Qualify Leads

A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.
Using Data to Qualify Leads

A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.

Using Data to Qualify Leads

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Additional Resources

Ann Handley’s NAMA Keynote

Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers

Most ag marketers know the feeling of a campaign going out the door faster than it should, or a social post publishing because the calendar demanded it. At the 2026 NAMA conference in St. Louis, Ann Handley gave that feeling a name, and a solution. Her keynote, The Slowment Revolution: Mastering the Art of Strategic Patience in an Instant-Results World, challenged a common assumption in modern marketing: that speed equals progress.

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Aligning your campaign

How to Define Success Metrics for Your Ag Equipment GTM Campaign

Align your campaign to match OEM vs. dealer requirements.

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reliability framework

How Dealers Should Answer the “Most Reliable Tractor” Question

Market Reliability the Way Farmers Actually Buy

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