Content Marketing and Data Modeling Generates Leads

February 19, 2025

Content Marketing and Data Modeling Generates Leads

Data-drive educational content was developed that aligned with an insurance client’s farm safety messaging. As the team reviewed the data, they made a correlation between policies written and content marketing that was done during the same time period.

Using Data to Determine Content – And Success — Click to view PDF

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Additional Resources

Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market

Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone. Success increasingly depends on the quality of the signals behind every marketing decision.

Simple, Targeted Marketing Approach for Big Impact

When Mark Munger joined IPR Fresh as vice president of marketing and business development, the 23-year-old company had been engaged in marketing tactics but had never developed a formal marketing plan.

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