National Grazing Lands Coalition and EarthOptics join value chain coalition in building resiliency and profitability through grazing and soil health.

Ranchers in Grazing Management and Soil Health

Kansas City, Mo., (April 21, 2025) – Since the program’s founding two years ago, Trust In Beef™ has been empowering a more resilient future for America’s beef supply chain by leveraging the power of Farm Journal’s Trust In Food™ and Drovers brands with the ingenuity and innovation of private-sector and non-profit partners.

Entering the program’s third year, Trust In Beef welcomes two new partners, National Grazing Lands Coalition and EarthOptics, to bolster the technical expertise provided by the coalition’s existing partners including ABS, Merck Animal Health, Ducks Unlimited, National Cattlemen’s Beef Association, Enogen/Syngenta, Tyson Foods and U.S. Roundtable for Sustainable Beef.

“Trust In Beef is experiencing significant momentum in supporting a resilient future for our beef supply chain at a time when ranching is facing significant challenges,” says Andrew Lyon, director of technical assistance for Farm Journal. “Bringing partners like National Grazing Lands Coalition and EarthOptics to the table expands the technical expertise that we can use to meet ranchers where they are and provide tools to build resilience, productivity and legacy on the nation’s grazing lands.”

The mission of the National Grazing Lands Coalition (NatGLC) is dedicated to providing voluntarily ecologically and economically sound management of all grazing lands for their adaptive uses and multiple benefits to the environment and society through science-based technical assistance, research and education.

“At NatGLC, we believe that resilient grazing lands are the foundation of a strong beef supply chain,” said Rob Cook, chairman of NatGLC. “While we have supported the mission of Trust In Beef since its formation, we are excited to formally partner and expand opportunities to provide ranchers with science-based technical support that enhances productivity, profitability and the overall benefits to society as a whole. Healthy grazing lands contribute to improved soil health, water quality and biodiversity, all while ensuring long-term viability for ranching families. We are excited to collaborate with Trust In Beef to bring practical, on-the-ground solutions to producers across the country.”

Through innovations in soil health analysis, EarthOptics tackles agriculture’s most elusive challenges: accurately measuring and mapping soil nutrients, soil compaction, biology and carbon with a solution that gives ranchers and farmers precise insights, reducing unnecessary input costs and promoting carbon retention for healthier soils. EarthOptics is committed to advancing sustainable ranching with a new level of data-driven insights from cutting-edge technology — at prices that deliver high, in-season ROIs.

“We’re thrilled to partner with Trust In Beef and join this impressive coalition of organizations working to secure a more resilient future for American ranchers,” says Lars Dyrud, CEO of EarthOptics. “We believe that advancing soil health through innovation can transform ranching and agriculture, and this partnership represents a powerful opportunity to bring our technology and insights directly to those who steward our grazing lands.”

“Ranchers are at the heart of sustainable grazing practices, and we’re proud to support their efforts with practical tools and data they can trust,” James Clement, vice president of grass and rangeland at EarthOptics. “By helping producers better understand their soil health, we can work together to improve productivity, increase resilience and ensure the long-term viability of rangeland operations so that today’s stewards can confidently pass their land on to the next generation.”

Trust In Beef provides technical resources, insights, data analysis and support to help empower beef producers to understand, value and implement conservation practices while also connecting consumers to the industry’s accomplishments in conservation.

To learn more about Trust In Beef™ and its partners, visit www.trustinbeef.com. 

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Trust In Food

Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit trustinfood.com to learn more.

About National Grazing Lands Coalition

NatGLC is a producer-led organization dedicated to the voluntary conservation and sound management of all of our nation’s grazing lands. By providing science-based technical assistance, research, and education, NatGLC empowers ranchers and land managers to improve soil health, water quality, and biodiversity while ensuring economic viability. Through partnerships and collaborative efforts, NatGLC works to keep grazing lands productive, resilient, and working for future generations. Learn more at grazinglands.org.

About Earth Optics

Headquartered in Minneapolis, Minn., EarthOptics harnesses advances in soil-sensing technologies, genomics and data science to provide farmers and ranchers with deep, actionable insights into their soil’s chemical, physical and biological properties. By blending cutting-edge laboratory analysis with industry-leading field-based sensors, we deliver powerful predictive insights that enable producers to optimize input use, improve soil health, increase yields and unlock new opportunities in sustainable agriculture. EarthOptics has offices in Raleigh, N.C.; Emeryville, Calif.; Arlington and Blacksburg, Va; and Fayetteville, Ark., with laboratories in Emeryville, Calif.; and Memphis, Tenn. Learn more at EarthOptics.com.