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August 27, 2024

This Total Market Solution Added +$30M to Prospect Pipeline

The client was well-known in the space but looking to engage more with high-acreage growers. They sought to engage in a pilot lead generation campaign to 2,000+ acre growers in six key states by scheduling on-farm appointments between prospects and sales reps.
This Total Market Solution Added 30M to Prospect Pipeline

The client was well-known in the space but looking to engage more with high-acreage growers. They sought to engage in a pilot lead generation campaign to 2,000+ acre growers in six key states by scheduling on-farm appointments between prospects and sales reps.

This Total Market Solution Added 30M to Prospect Pipeline

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Additional Resources

Ann Handley’s NAMA Keynote

Slowing Down to Move Forward: What Ann Handley’s NAMA Keynote Means for Ag Marketers

Most ag marketers know the feeling of a campaign going out the door faster than it should, or a social post publishing because the calendar demanded it. At the 2026 NAMA conference in St. Louis, Ann Handley gave that feeling a name, and a solution. Her keynote, The Slowment Revolution: Mastering the Art of Strategic Patience in an Instant-Results World, challenged a common assumption in modern marketing: that speed equals progress.

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Align your campaign to match OEM vs. dealer requirements.

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reliability framework

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Market Reliability the Way Farmers Actually Buy

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