The Scoop

The Scoop and EFC Systems Annouce Business Innovation Award for U.S. Ag Retailers

Lenexa, Kan., (Feb. 7, 2022) — Farm Journal’s The Scoop, a media platform dedicated to delivering news and information the agricultural retail audience, announces the Business Innovation Award to recognize ag retailers who have demonstrated a digital transformation in their business. EFC Systems is the presenting sponsor of the award, which will be given in cooperation with the Ag Retailers Association.

Candidates for the award will be considered for outstanding examples of how technology has been integrated into their ag retail business, including using ERP, agronomics and business data to elevate how they serve customers and build a sustainable business. The award will be given to a single ag retail location in the U.S. and its team.

“EFC Systems is pleased to partner with The Scoop by sponsoring the Business Innovation Award to acknowledge the accomplishments of ag retailers that have demonstrable advancement in their business processes related,” said Ernie Chappell, CEO of EFC Systems. “It is fundamental for the agribusiness supply chain’s efforts to efficiently and effectively partner with growers is the need for new processes, sometimes involving technology. We want to help showcase some of the great advancements we are seeing in ag retail on the digital transformation journey.”        

The winner will receive two registrations to the 2022 ARA Conference and Expo, set for Nov. 29-Dec. 1 in San Diego, as well as airfare and hotel accommodations. The award will be presented on stage during the conference along with a video presentation of how the ag retail business is an outstanding representation of digital transformation, and the winner will be featured in the December 2022 issue of The Scoop.

To nominate an ag retailer for the award, go to The deadline for applications is Aug. 1, 2022.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars, and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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