Lenexa, Kan., (April 7, 2020) — Farm Journal, the parent company of The Packer, is enhancing its Produce Market Guide digital platform by merging it with its brand Produce Retailer, creating a combined brand called PMG. This new resource will serve as a powerful wholistic platform to connect produce industry buyers and sellers throughout North America at www.ProduceMarketGuide.com.
“For more than a decade, the Produce Retailer brand has been a trusted resource to retailers in the fresh industry,” said Matt Morgan, Produce Division President for Farm Journal. “Aligning these two brands as PMG creates a stronger audience and a more valuable tool for all produce sectors.”
Produce Market Guide is the fastest-growing online platform in the industry with 40 percent year-over-year growth in unique users and sessions in the past month. Adding the reliable news and editorial content around retailing, merchandising and consumer engagement previously found in Produce Retailer, PMG now offers a one-stop resource for buyers.
The first print edition of PMG will be distributed to retailers in early April. Readers will enjoy a new modern layout and continue to find commodity features, expertise from retailers and merchandising deep dives. Upcoming issues will include supplier spotlights, new product features and a foodservice department. The magazine will maintain its existing retail circulation and continue to be offered as a bi-monthly publication throughout 2020.
Both print and online versions of PMG are a product of The Packer. For more information about connecting your business with PMG, contact Matt Morgan at mattmorgan@farmjournal.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.