Lenexa, Kan., (Sept. 22, 2021) — The Packer and the Canadian Produce Marketing Association (CPMA), a not-for-profit organization representing companies active in the marketing of fresh fruits and vegetables in Canada, are joining forces to expand their content offerings. This strategic partnership will shine a bigger and brighter light on the Canadian produce market while also increasing coverage of the entire produce industry.
Print media platforms included in the collaboration are Toronto Know Your Market, Ontario Greenhouse, Pre-CPMA, Quebec Produce and Montreal Know Your Market.
“We are thrilled to partner with an organization like CPMA,” said Matt Morgan, Executive Vice President of Produce for Farm Journal. “The organization’s vision lines up perfectly with The Packer’s mission to be the fresh fruit and vegetable industry’s leading source for news, information and analysis.”
Within the year, The Packer and CPMA will also co-host two educational webinars focused on topics important to the Canadian fresh produce market.
“CPMA and The Packer are allies who share common goals and collaborate on a regular basis,” said Ron Lemaire, CPMA President. “We are excited about this new partnership and are looking forward to working with The Packer to showcase the vital role our industry plays in providing Canadians with access to fresh fruits and vegetables.”
To learn more, contact Matt Morgan at mattmorgan@farmjournal.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.