Precision Reach

Social Media Research Findings Provide Insight for Connecting With Agriculture Audiences

Lenexa, Kan., (Jan. 17, 2023) Precision Reach, agriculture’s leading programmatic service provider, has new research showing targeted social media is an effective way to reach agriculture audiences. These findings have shaped a new social media advertising product that connects businesses with target audiences Precise Social.

“Farmers and other key agriculture individuals are heavy users of social media,” says Michael Jung, SVP of Precision Marketing at Precision Reach. “To our surprise, the most-used social platform is not always Facebook. We are excited to help agri-marketers precisely reach target customers on the best social platforms for their specific ag audiences.”

Farm Journal’s first-party audience data is at the core of Precision Reach’s operations and this most recent social media study. Precision Reach conducted qualitative and quantitative research efforts to identify where agriculture audiences are on social media with emphasis on platform audience data match rates and audience social media behaviors.

Precise Social takes an audience-driven approach to social media advertising on Facebook/Instagram, Snapchat, Pinterest, LinkedIn, TikTok and Twitter. The strategy focuses first on the target audience then determines the right social media platform.

Precision Reach will use research findings to help agri-marketers construct the right social media plan for their marketing objectives. Precise Social is an extension of the Precision Reach programmatic portfolio that will continue to connect client advertising messages to the right audience wherever they go online.

The Precision Reach team will outline research findings during Farm Journal’s Farm Country Update on Tuesday, Jan. 24, at 3 p.m. CST. The session is free, but all attendees must register at

Contact Precision Reach at to learn more about Precise Social.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 146 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of climate-smart and regenerative agriculture in ways that work for producers and enhance connection to consumers, and also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Precision Reach

Precision Reach is a digital advertising services division of Farm Journal specializing in reaching agricultural audiences. They use a data-driven programmatic approach to marketing to farmers and other sectors within the agricultural industry. Through unique algorithms and exclusive access to Farm Journal’s first-party data, Precision Reach helps clients enhance marketing efforts. This goal is to help their clients narrow their focus and use creative thinking for more effective marketing.

For more information regarding this or other information, please visit our contact us page.

Additional news...

NEW POLL: Farmers Want Congress to Protect Climate-Smart Agriculture in Farm Bill

Lenexa, Kan., (June 12, 2024)

Farm Journal survey shows more than two-thirds of U.S. farmers and ranchers believe conservation funding...

FBN® Finance Named Premier Finance Partner for

Lenexa, Kan., (May 23, 2024)

Lenexa, Kan., (May 23, 2024) — Machinery Pete, LLC, a leading online marketplace for used...

Tech-Forward Farmers are Driving “Smart Farming” Trend in Agriculture

Lenexa, Kan., (April 2, 2024)

Farm Journal report examines motivations that drive the change journey for technology early adopters, provides...

Industry Partnership Unveils Barriers and Opportunities in Sustainable Data Collection Throughout Pork Supply Chain

Lenexa, Kan., (February 8, 2024)

Trust In Food™ and The Sustainability Consortium explore data collection and sharing within pork and...