Program Manager, America’s Conservation Ag Movement (ACAM)

POSITION DESCRIPTION

Trust In Food, a fast growth startup division of the 140+ year old agricultural media and business intelligence company, Farm Journal, seeks an entrepreneurial and detail-oriented candidate to manage all day-to-day operations of its public-private partnership, America’s Conservation Ag Movement, in collaboration with the Farm Journal Foundation. The initiative began in July 2019 and is supported by USDA and a growing coalition of public-private partners including American Farmland Trust, Corteva, Ducks Unlimited, National Corn Growers Association, National Pork Board, Sanderson Farms, Syngenta, The Nature Conservancy and Valent.

The urgency of helping farmers celebrate their natural resource stewardship – while supporting them in adopting conservation practices that are right for farm economics, for soil health, for water quality and for clean air – has never been more important. Our founder, Wilmer Atkinson, recognized the importance of standing by farmers’ sides through times of uncertainty. Now more than ever, the American public, policymakers and stakeholders across the agri-food value chain want to understand what happens on U.S. farms. They want to know how farmers are changing their businesses to address environmental and social needs—and farmers want to know how they can do the right thing in a way that secures their license to operate.

Enter America’s Conservation Ag Movement. The Program Manager, ACAM will report to Trust In Food’s Director, Development and Programming, and is responsible for managing and directing all day-to-day aspects of the program including leadership of full-time team members, contractors and vendors; and close collaboration with all partners, the Farm Journal Foundation and across all Farm Journal divisions supporting program deliverables, including but not limited to Content Services, Data, Digital, Editorial and Research and Trust In Food teams.


ESSENTIAL DUTIES AND RESPONSIBILITIES:
Key responsibilities include, but are not limited to, the following:

  • Manage all day-to-day operational aspects of the ACAM program business
    • Deliverables for which the Program Manager, ACAM, will be responsible in 2020 include:
      • Expanded editorial coverage of conservation ag issues
      • Advertising and attribution for all Foundational Partners
      • Extended content, including earned and social media
      • Public outreach and engagement opportunities
      • Farmer training and local events in 5 Priority Watersheds
      • Two compendium workbooks for farmers about timely conservation topics
      • Support of multiple annual Trust In Food events, including our annual Washington, D.C. briefing
      • Research on conservation agriculture measurement and outcomes
      • Reporting out on ACAM program outcomes and metrics
      • Ongoing correspondence and relationship management
    • Support Trust In Food leadership in managing the ACAM budget, including revenue forecasts, expenses, staffing and compensation
  • Grow the brand, influence and impact of Farm Journal, ACAM and Trust In Food
  • Manage a team of full-time team members, contractors and vendors to execute all aspects of ACAM content strategy with excellence
    • Develop a strategic content and business development roadmap for ACAM across all media platforms in partnership with Farm Journal brand leaders
    • Work closely with developers to provide best-in-class digital platforms and products via websites, eNewsletters, mobile messaging, social media, mobile apps, podcasts and OTT.
    • Leverage insights from metrics and the eMedia analyst to use audience demographic and behavioral data to target and further engage readers.
    • Provide continuing education to the Farm Journal team, including editorial and sales, on key issues related to conservation agriculture and sustainable food systems
    • Monitor how other organizations are covering these issues to explore partnership opportunities and ensure continuous improvement


EDUCATION/SKILLS/PROFESSIONAL EXPERIENCE:
Qualifications include, but are not limited to, the following:

  • Proven experience managing complex projects, especially those involving communication, data science, research and government contracts
  • Proven experience leading diverse teams and inspiring their best work
  • Sensitivity navigating, in an independent and trusted way, partnerships and subject matters involving complex and nuanced conservation ag issues
  • Deep sense of purpose and subject matter expertise tied to conservation ag
  • Creative and entrepreneurial talent with a strong sense of judgment and proficiency to develop, see and execute on strategic priorities and KPIs
  • Ability to conceptualize and communicate new product ideas from an analytical and competitive vantage
  • Superior problem-solving skills

ATTRIBUTES NEEDED

  • Business Focused. A leader who is driven to grow ACAM’s impact and revenue, thereby helping all U.S. farmers, the agri-food value chain and our partners
  • Not afraid to re-imagine processes or products—or create new ones—that serve audience and meet business goals.
  • Creative…unending curiosity…a change-agent, constantly asks questions about what the future could and should look like—and won’t stop until learning what it takes to turn possibilities into reality
  • Team Player. Belief that communication, collaboration and accountability are keys to be a great teammate.

 

To apply, please send your resume to hr@farmjournal.com.

For more information or questions on any Farm Journal job postings, please contact:

Krystel Rummans
HR Generalist
Phone:  (913) 438-0730
E-mail: hr@farmjournal.com