Pro Farmer and Farmobile Launch Index-Based Harvest Report

Farmer-Sourced Data Extends Perspective of Pro Farmer Crop Tour Through Harvest


Cedar Falls, Iowa
, (Sept. 16, 2020) Pro Farmer, a division of Farm Journal, announced today that it has entered into a multi-year relationship with Farmobile and the two companies will jointly release the Pro Farmer Harvest ReportTM powered by the Farmobile IndexTM. The weekly updated report is announced following the recent Pro Farmer Crop Tour with attention shifting to how crops finish through harvest.

Pro Farmer is the leading subscription-based market advisory firm in agriculture and has operated the acclaimed Pro Farmer Crop Tour for 28 years. Crop Tour deploys scouts fanning out across seven midwestern states to physically sample corn and soybean fields during a key period in the growing season and informs Pro Farmer’s widely-followed yield estimates. Farmobile specializes in collecting real-time agronomic and machine data through its proprietary Farmobile PUCTM collection devices, which are installed by farmers and ag retailers on equipment to enable access to insights previously locked inside machines and fields. Together, through the Pro Farmer Harvest Report and a shared focus on operating for the benefit of farmers, the companies will provide an unmatched and ground-truthed perspective on 2020 and future crops.

“The Pro Farmer Crop Tour has become an institution in agriculture,” said Joel Jaeger, Pro Farmer President and General Manager. “We’re excited to extend the perspectives from our boots-on-the-ground tour throughout the harvest season by teaming with Farmobile on the Pro Farmer Harvest Report. This partnership will allow us to bring weekly insights based on farmer-sourced and straight-from-the-field data as combines begin to roll.”

Daily, aggregated, state-by-state harvest results are available to Farmobile subscribers and on a weekly snapshot basis to Pro Farmer members. For additional information or to subscribe contact gm@profarmer.com. The Pro Farmer Harvest Report will be updated and discussed throughout the harvest season on Agri-Talk radio and other Farm Journal properties by Jason Tatge, CEO of Farmobile, and Crop Tour leads Brian Grete, Jeff Wilson and Chip Flory.

“We created the daily Farmobile Index for our farmer-users to begin to benchmark their results and bridge the gap in data reporting that currently exists in ag,” said Tatge. “The Pro Farmer Harvest Report is designed to give farmers a weekly report of straight-from-the-machine harvest progress as it happens. We’ve partnered with Pro Farmer because they understand the power of ground-truthed data — especially during harvest — and want to share that with their members and others who follow Crop Tour to power decision making on the farm.”

 

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and trade shows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Farmobile

Farmobile LLC — The Independent Ag Data CompanyTM — builds foundational data technology to solve the industry’s greatest challenges from farm and field to across the ag-food supply chain. Farmobile enables farmers and channel partners to collect, share and monetize data. Agriculture doesn’t use a standard data format. Farmobile does. Farmobile specializes in collecting second-by-second agronomic and machine data points across mixed farm and ag retail fleets. The Farmobile DataEngineSM platform turns raw data into its own unique standardized, visual Electronic Field Records (EFRs) making it easy to gain insights, share and power decision-making. Data is among the most valuable commodities a farm produces and farmers should benefit from it. The Farmobile DataStoreSM exchange is the first to digitally connect farmers with data buyers. Based in Leawood, Kan., Farmobile proudly resides in the heart of the Midwest. For more information visit farmobile.com.

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