Lenexa, Kan., (Jan. 19, 2022) – Today Farm Journal announced that Precision Reach, its newly-acquired digital division, is now powered by the Farm Journal’s Trusted Intelligence Platform, agriculture’s most complete and robust database including more than 4 million records representing every segment of agriculture that marketers can target in campaigns.
“The combination of Precision Reach’s expertise in executing comprehensive digital campaigns against Farm Journal’s agricultural database is a game changer for the industry,” said Andy Weber, CEO of Farm Journal. “Marketers are now able to leverage the breadth and depth of Farm Journal’s vast producer database to connect with identified target audiences, increasing the efficiency and effectiveness of their digital marketing investments.”
Farm Journal’s Trusted Intelligence Platform allows marketers to reach deeper within the farm entity of target audiences, leverage online behavior targeting options and access a larger ag retail network.
“Farm Journal brings first-party sources of row crop, specialty crop, livestock, ag retailer, produce and other farmer-influencer audiences into our system,” said Bob Schenck, president of Precision Reach. “This includes online behavioral intent from more than 30 digital properties across the Farm Journal network including AgWeb, Top Producer, Machinery Pete, The Packer, Drovers and others. The results clients will see from pairing this data with programmatic campaigns will be a true competitive advantage.”
To learn more about how your business can benefit from partnering with Precision Reach, contact Bob Schenck at bob.schenck@precisionreach.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.