Lenexa, Kan., (March 28, 2022) – After 129 years of providing the most trusted coverage of the fresh produce supply chain, The Packer is unveiling a new look and format for its print edition that will launch in June 2022. Along with a new layout that is designed to improve readability and comprehension, The Packer will feature even more of the valuable content for which it is known, including:
- Front-page callouts to highlight popular category supplements and trending topics.
- Increased exposure of growers, shippers and allied businesses.
- In-depth retail stories to deliver more customer insights.
- High-graphic, interactive articles to encourage engagement with the companies and people featured.
The Packer will be conducting a survey of subscribers to further enhance its editorial coverage. “As a longtime consumer of The Packer and now serving as editorial director for the publication, I am excited to engage with readers to learn what more we can do to meet their needs and exceed their expectations,” said Jennifer Strailey.
Advertisers also will benefit as eye-catching ad formats will be available throughout the new layout. “According to the 2020 Connectiv Ag Media Council Survey, magazines and newspapers are the No. 1 driver to prompt visits to ag websites,” said Matt Morgan, executive vice president of produce for Farm Journal. “This evolved design will be both an improvement to and a celebration of the tradition of The Packer, delivering an enhanced experience to readers and advertisers alike.”
The Packer is the produce industry’s top news source reaching 40% more buyers than any other brand. For more information about the refreshed design and format, including new ad specs, please visit https://fj-corp-pub.s3.us-east-2.amazonaws.com/2022-03/ThePacker_Sales_Flyer_2022_FINAL.pdf.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 146 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.