Partnership reaffirms the company’s commitment to empowering a sustainable future for U.S. beef producers.
Lenexa, Kan., (Feb. 2, 2022) – Merck Animal Health, a global leader in animal health solutions, joins the Trust In BeefTM program as a founding partner to further its commitment to sustainability and providing real solutions and information to the beef industry. Trust In Beef is a new effort of Trust In Food™ and designed to empower beef producers and the trusted experts they rely on, such as veterinarians and nutritionists, to advance in their continuous improvement journey. The effort will also help connect consumers to the continuously improving sustainability performance of American beef production.
Merck Animal Health joins the U.S. Roundtable for Sustainable Beef as a founding partner to Trust In Beef. The effort is led by Farm Journal‘s social purpose division, Trust In Food, and its industry-leading beef brand, Drovers.
“Technological innovations allow America’s beef producers to operate at levels of efficiency never before imagined, all while providing excellent animal care and minimizing environmental impacts,” says Amy Skoczlas Cole, executive vice president of Trust In Food. “Their technical expertise, network of trusted advisers and experience in consumer marketing will allow Trust In Beef to go farther, faster in its mission to advance sustainability across U.S. beef production.”
Trust In Beef launched in Fall 2021 and is supporting 200,000 beef producers in accelerating continuous improvement in performance across sustainability pillars while ensuring that consumers see and hear real-life examples of producer stewardship.
“Trust in Beef will give our industry a platform to showcase the caring and sustainable practices already being used by beef producers and help dispel many myths and false claims associated with beef production,” said Kevin Mobley, executive director, U.S. Cattle Business, Merck Animal Health. “Through our biopharma and animal intelligence portfolio, combined with the expertise of our veterinarians and nutritionists, Merck Animal Health is in a unique position to provide leadership and innovation in the area of environmental sustainability.”
For more information about Trust In Beef, go to www.trustinbeef.com.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars, and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
About Merck Animal Health
For over 130 years, Merck, known as MSD outside the United States and Canada, has been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Merck Animal Health, a division of Merck & Co., Inc., Kenilworth, N.J., USA, is the global animal health business unit of Merck. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. Merck Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.merck-animal-health.com and connect with us on LinkedIn, Facebook, Twitter and Instagram.