Media Innovator Chris Seper to Lead Farm Journal’s Content and Brands Teams

September 24, 2024

Media Innovator Chris Seper to Lead Farm Journal’s Content and Brands Teams

Farm Journal, U.S. agriculture’s leading business information and data insights company, has named Chris Seper as executive vice president, Farm Journal brands.

Lenexa, Kan. (Sept. 24, 2024) — Farm Journal, U.S. agriculture’s leading business information and data insights company, has named Chris Seper as executive vice president, Farm Journal brands. He will lead the company’s audience center of excellence, which includes the editorial, broadcast, audience development, events, content studios and product development teams.

Seper’s career as an entrepreneurial media executive includes experience in events, local, digital and broadcast journalism and a history of delivering financial and audience success on a wide range of platforms. He has built and exited a successful digital B2B media startup company, MedCity News, and created people-centric, performance-driven cultures to deliver focused results, monetize audiences and increase market share. Seper now sits on the board of directors of MedCity’s acquirer, Breaking Media.

After MedCity News, Seper held digital general manager roles at E.W. Scripps and Nexstar Media Group, where he pioneered strategic expansions into connected TV. Seper is deeply rooted in journalism, with more than a decade as an award-winning journalist at newspapers including The Philadelphia Inquirer and The Cleveland Plain Dealer.

“Farm Journal’s rich history in serving agriculture audiences and industry-leading brands attracted me to the company,” Seper said. ”Farm Journal is what’s best about journalism today. The company sees the needs of farmers and ranchers in this country and works to serve them. I’m excited to build on the success of so many important brands.”

“America’s producers and food companies are facing incredible changes in prices, weather and technology,” said Prescott Shibles, CEO of Farm Journal. “It’s never been more important for our journalism to be elite and omnipresent. Chris has the vision, drive, talent and innovative spirit to continue Farm Journal’s leadership position in agriculture across all channels.”

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal is also the majority shareholder of the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal division dedicated to accelerating the adoption of climate-smart and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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Farm Journal is what’s best about journalism today. The company sees the needs of farmers and ranchers in this country and works to serve them. I’m excited to build on the success of so many important brands.

— Chris Seper

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