MachineryPete.Com Auction Price Data Traffic Soars 400% After Industry-Leading Data Made Available Free To Users

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Intense demand for farm equipment auction price data breaks traffic records.

Chicago, Ill., (March 11, 2021) —, the fastest-growing used farm equipment marketplace, reported record-breaking traffic to its industry-leading auction price data since opening it to the public for free last August. This includes more than 775,000 actual auction sale prices on all types of farm and construction equipment, updated daily from Machinery Pete’s network of 1,100+ auction firms throughout North America.

Machinery Pete auction price data gives a comprehensive view of all factors that influence used equipment prices at auction, including location, condition of equipment and type of auction. Anyone can access auction price data easily and view retail prices on more than 115,000 equipment listings at . This exclusive data was previously available behind a paywall or as an add-on to other paid subscription products.

“Hard cash actual auction sale prices will always be the truest barometer of current used equipment values,” said Greg Peterson, known as Machinery Pete. “This has been true for the 30+ years we have been tracking used equipment values. Auction pricing is very responsive; put it up for sale, and we’ll find out what it’s worth. Used values are up significantly since fall 2020.”

Go to for free access to the latest auction price data.

About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business; and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Machinery Pete LLC is the fastest growing marketplace for buyers and sellers of used farm equipment, offering farmers a vast selection of equipment listings in one place with innovative search tools that make it easy and fast to find relevant equipment. Founded in 1989 by Greg Peterson, Machinery Pete has come a long way since its beginnings in Greg Peterson’s home office in Rochester, Minn., where he passionately researched, tracked and reported on auction prices. In 2014 Farm Journal and Machinery Pete partnered to provide a more efficient marketplace for buying and selling used ag equipment. In July of 2015, launched its marketplace with leading edge marketing solutions for dealers, informed and built with the online equipment shopper in mind, and creates meaningful connections between buyers and sellers. The company is headquartered in Chicago.

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