Live and On Demand: The Future of Ag Retail

Lenexa, Kan., (January 18, 2021) — How can ag retailers stay relevant in the next five to 10 years? Exclusive research from The Scoop and Aimpoint Research helps unlock critical trends and action items. These key takeaways are the focus of Farm Journal’s next Farm Country Update, “The Road Ahead for Ag Retail,” set for Thursday, January 21, 2021, at 3 p.m. CST.

Discussion topics will include what products and services farmers will expect retailers to offer in the future, trends for online buying of agriculture inputs and how these trends are transforming the industry’s retail and distribution segments. Panelists will include Brett Sciotto, CEO of Aimpoint Research; Scott Caine, president of Aimpoint Research and Margy Eckelkamp, editor of The Scoop.

“The ag retail sector is always a dynamic environment, but the COVID-19 pandemic has brought change even faster than usual,” said Eckelkamp. “Research shows us that farmer loyalty is changing.”

The research has been layered with Aimpoint Research’s Farmer of the Future psychographic profiles to help the industry align its future strategies with their customers. Registration for the digital event is free for agribusinesses, marketers, ag retailers and anyone who would like to join the discussion. Participants can earn 1.5 Continuing Education Credits for taking part in the event.

Register now for this free online event at: https://preferences.farmjournal.com/012120-FarmCountryUpdate_RegistrationPage.html. All registered attendees will receive on-demand access to the session when available.

 

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

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