How are growers feeding a growing world? In “Leading the Field with Brett Griffin,” Brett travels around North America to find out. From California wine country to cotton fields in Texas, he tracks the fascinating journey from seed to shelf. Along the way, he meets some of the hard-working people who ensure the products we love are readily available.


Leading The Field: From Cornfield to Chip

Leading The Field: Ape-ricot or App-ricot?

Leading The Field: Happy Cow, Happy Steak

Distribution Elements

The integrated promotional tactics are designed to drive the audience to the content across digital, social media, broadcast and print channels with a combined reach of 10,228,000 impressions over a five-month period.

15 Second Promo

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30 Second Promo

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Connected TV

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