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Sr Digital Ad Operations Specialist

The Sr Digital Ad Operations Specialist will join a team responsible for Farm Journal digital campaigns from conception to completion. Operational tasks include order validation, creative trafficking, ad tag troubleshooting, optimization and reporting of offsite digital tactics.

The ideal candidate is self-motivated and has a quick-thinking analytical mind. The candidate is someone with hands-on experience building/planning audiences with programmatic platforms. The candidate must be able to adapt to various digital platforms, manage a sizable amount of inbound communication with speed and precision, and demonstrate a proven track record of satisfying the customer. Familiar with all digital media tactics and channels, including display, audio, native, CTV and video. Must have the ability to strategically integrate digital tactics based on performance or awareness objectives to drive optimal results.

In addition, the Sr Digital Ad Operations Specialist will contribute to overall Farm Journal digital thought leadership and an industry leading digital operations team.

Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

  1. Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns.
  2. Oversee the execution, management, and optimization of programmatic media plans across multiple DSPs, including but not limited to The TradeDesk and StackAdapt.
  3. Analyze and resolve complex issues based on in-depth knowledge of programmatic and ad-serving platforms
  4. Lead and mentor the digital team on managed tasks and projects while upholding campaign performance and client satisfaction
  5. Exectue and optimize digital campaigns
  6. Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clitnes and internal teams.
  7. Analyze and maximize ROI
  8. Support ongoing project, monitor vendor trends and benchmarks

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

Core Competencies:

  • Analytical.
  • Technical Expertise.
  • Initiative.
  • High integrity.

Required:

  • BS/BA degree in a related area (marketing, data analytics, business administration).
  • 3+ years direct experience in programmatic campaign management.
  • Proven aptitude for growth and capacity to learn.
  • High level of attention to detail and excellent organizational skills
  • Advanced expertise in the digital and programmatic ecosystem
  • In platform experience across major programmatic platforms
  • Highly self-motivated.
  • Problem solver, not a problem alerter.

Desired:

  • Prior work with digital/programmatic campaigns and platforms (The TradeDesk, StackAdapt Social)
  • Experience with audience building (Liveramp)
  • Knowledge of third-party ad servers.
  • Microsoft Excel skills: Pivot tables, vlookups and other functions.
  • Advanced understanding of pixels, tag placement and campaign measurments such as impressions, reach and CTR

To apply to any of our Farm Journal job postings, please send your resume and cover letter to:

Krystel Rummans
Manager, Recruiting & Employee Relations
hr@farmjournal.com