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Sales Enablement Specialist

The Sales Enablement Specialist executes impactful, data-driven digital solutions for the sales team.  The sales enablement team will ensure consistency and quality control in the organization’s message in order to reinforce the company’s brand.  Success is measured by the overall business impact of these solutions. 

As a critical member of the Client Experience team, this person is an influential voice on behalf of clients – constantly assessing and incorporating client requirements as the primary driver for our products and solutions.  This person will be highly strategic, analytical, resourceful, client-focused, team-oriented, and focused on building and sustaining strong relationships with our internal and external clients.

Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

  • Execute a comprehensive sales enablement strategy to support revenue growth, while collaborating with cross-functional teams.
  • Define and implement a sales enablement roadmap that aligns with the revenue growth strategy.
  • Align sales messaging with marketing to ensure messaging is on-brand, effective, and drives overall revenue growth.
  • Own the delivery of customer-centric enablement, developing and optimizing custom strategies and resources focused on value-based and strategic selling for all respective sales teams and roles.
  • Serve as the organization’s Digital Subject Matter Expert to ensure that sales is thoroughly blueprinting and recommending the correct digital strategies to drive the client’s business forward.
  • Conduct routine needs-analysis and work closely with client-facing teams to identify gaps and ensure our products and services are comprehensive and competitive in the market.
  • Facilitate a coaching program that improves sales team performance and accelerates ramp-up time for new sales reps.
  • Partner with sales, client experience, and tactical marketing cross-functional partners to help grow, scale, and run the business more efficiently and effectively.
  • Consistently bridge digital marketing and sales organizations through effective communication, collaboration, training, “marketing of marketing,” and feedback loops.

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

  • 3 years of digital sales, digital strategy or digital client success experience
  • Demonstrated track record selling, supporting, and/ or strategizing digital solutions
  • Ability to ascertain desired client outcomes, and translate a complex solution into understandable bites

To apply to any of our Farm Journal job postings, please send your resume and cover letter to:

Krystel Rummans
Manager, Recruiting & Employee Relations