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Manager, Sales Enablement

The Manager, Sales Enablement leads the digital sales enablement team in developing and executing impactful, data-driven digital solutions for the sales team.  This team will ensure consistency and quality control in the organization’s message, while developing and executing on a comprehensive sales enablement strategy supporting revenue growth.  Success is measured by the overall business impact of these solutions. 

As a critical member of the Client Experience team, this person is an influential voice on behalf of clients – constantly assessing and incorporating client requirements as the primary driver for our products and solutions.  This person will be highly strategic, analytical, resourceful, client-focused, team-oriented, and focused on building and sustaining strong relationships with our internal and external clients.

​​​​​​​Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

  • Define and implement a sales enablement roadmap that aligns with the revenue growth strategy.
  • Align sales messaging with marketing to ensure messaging is on-brand, effective, and drives overall revenue growth.
  • Own the delivery of customer-centric solutions, developing and optimizing custom strategies and resources focused on value-based and strategic selling for all respective sales teams and roles.
  • Serve as the organization’s Digital Subject Matter Expert to ensure that sales is thoroughly blueprinting and recommending the correct digital strategies to drive the client’s business forward.
  • Conduct routine needs-analysis and work closely with client-facing teams to identify gaps and ensure our products and services are comprehensive and competitive in the market.
  • Identify knowledge gaps, and implement a coaching program that improves sales team performance and accelerates ramp-up time for new sales reps.
  • Consistently bridge digital marketing and sales organizations through effective communication, collaboration, training, “marketing of marketing,” and feedback loops.
  • Motivate and drive team to achieve goals and clearly demonstrate impact to the business through a data-driven approach.

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

  • 5 years of progressive experience in digital, design, and/or innovation with a proven track record leading comparably sized organizations, or growing a start-up organization in high-volume, consumer-focused environments.
  • Demonstrated sales and/ or sales enablement experience.
  • Demonstrated track record of simplifying processes and speed to market.
  • 3 years progressive leadership experience.

To apply to any of our Farm Journal job postings, please send your resume and cover letter to:

Krystel Rummans
Manager, Recruiting & Employee Relations
hr@farmjournal.com