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Manager, Climate-Smart Content, Trust In Food

The Manager of Climate-Smart Content for Trust In Food™, develops, creates and distributes compelling custom content for Trust In Food’s national coalition programs, its partners and contract clients. This position will lead content creation and strategy with heavy emphasis on client-facing discovery, ideation, storytelling, iterating/revising, publishing and monitoring of key performance metrics to engage a broad audience of farmers and ranchers in climate-smart agriculture for maximum social impact. This position reports to the Director of Climate-Smart Content.

Trust In Food is the social-purpose division of Farm Journal. We work to accelerate the adoption of conservation agriculture at scale by using best-in-class data insights to inform communication strategy, messaging and delivery to reach producers wherever they are on their journey. This position will join a unique group of behavioral science, sustainable agriculture, and strategic communications experts who are revolutionizing how producers connect with the products, practices and services they need to become more resilient and sustainable.

Job Duties & Responsibilities
The successful applicant will show the ability to:

  • Demonstrate a proven track record of creating innovative, helpful and highly engaging resources and programming for farmers, ranchers and sustainability professionals
  • Show history and enthusiasm for data-driven reporting, storytelling and strategic content development for all platforms, including new media. Farm Journal’s unparalleled audience insights of 1.4 million consented users provides a trove of possibilities for the right candidate
  • Engage public and private partners to deliver customized content marketing that focuses on thought leadership, services, products and programs
  • Develop and produce blog posts, whitepapers, videos, webinars, in-person events, social media assets and advertising campaigns across digital, broadcast and print media
  • Manage websites, newsletters and social media strategy and execution
  • Manage a cross-functional team of professional creatives and external clients to successfully deliver high-quality content
  • Travel to farm locations, industry events and client meetings for content creation and coverage

Desired Skills/Experience

  • 5-10 years of experience in journalism, marketing, communications or related field with proven track record of managing media creation from discovery to publication
  • Experience in data-driven storytelling and messaging strategy required
  • Creative and entrepreneurial talent with a strong sense of judgment and proficiency to develop, see and execute on strategic priorities and KPIs, with attention to achieving client-driven performance metrics and impact goals
  • Excellent client-facing presentation and collaboration skills a must
  • Excellent storytelling and project management skills required
  • Understanding of agriculture needed, background in conservation agriculture preferred

Attributes of a Successful Candidate:

  • Must be comfortable working in a fast-paced environment as a self-motivated individual contributor to a cross-functional team of professional creatives, data scientists and business development directors
  • Team player: belief that communication, collaboration and accountability are keys to being a great teammate
  • Innovative and creative: willing and eager to think outside the traditional to imagine new possibilities and opportunities
  • Self-starter: ability to work with minimal supervision, while also willing to seek guidance when necessary
  • Deep respect and appreciation for the many nuances and real-world challenges faced by agricultural producers

To apply to any of our Farm Journal job postings, please send your resume and cover letter to:

Krystel Rummans
Manager, Recruiting & Employee Relations