Farm Journal is seeking an innovative and results-driven EVP, Digital to lead our digital transformation strategy and drive growth across our digital ecosystems, including managing our online marketplaces. The ideal candidate will combine visionary leadership with a strong understanding of technology, digital commerce, and marketplace management. They will be responsible for defining and executing a comprehensive digital strategy, enhancing customer experiences, and leveraging data-driven insights to ensure sustainable success in a competitive digital landscape.

Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

Digital Strategy and Transformation

• Develop and execute a forward-thinking digital strategy aligned with the company’s overall business objectives.
• Drive digital transformation initiatives to enhance operational efficiency, customer engagement, and competitive advantage.
• Monitor emerging technologies and trends to identify growth opportunities and innovate within the digital space.

Marketplace Management

• Oversee the end-to-end management of the company’s online marketplaces, ensuring they achieve revenue and performance targets.
• Develop and implement strategies to expand marketplace reach, increase customer acquisition, and optimize product listings and pricing strategies.
• Collaborate with marketing, sales, and supply chain teams to enhance marketplace operations and ensure seamless customer experiences.

Customer Experience and Engagement

• Enhance digital customer experiences by leveraging data and analytics to understand customer behavior and improve personalization.
• Lead the development of omnichannel strategies to create seamless integration between digital and physical touchpoints.

Data and Analytics

• Establish a data-driven culture by implementing advanced analytics and insights to drive decision-making across all digital initiatives.
• Ensure the effective use of data to optimize marketplace performance, monitor KPIs, and identify opportunities for improvement.

Team Leadership and Collaboration

• Build and lead a high-performing digital team, including marketplace specialists, digital marketers, and technology experts.
• Foster cross-functional collaboration to ensure digital initiatives are integrated across the organization.
• Serve as a digital advocate within the executive team, influencing key stakeholders and aligning resources.
• Fosters an environment of cohesiveness, caring, and collaboration with colleagues across all Farm Journal departments, living out our tagline: “No One Grows Alone.”

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

• A deep appreciation and passion for serving farmers, ranchers, growers, agribusinesses, and food companies.
• Bachelor’s degree in Business, Marketing, Computer Science, or a related field. MBA or advanced degree preferred.
• Proven experience in a senior digital leadership role, such as Chief Digital Officer, VP of Digital Strategy, or similar.
• Demonstrated success managing online marketplaces, e-commerce platforms, or similar revenue-generating digital ecosystems.
• Strong background in digital transformation, data-driven decision-making, and customer experience optimization.

Competencies

• Strategic thinker with a track record of driving innovation and digital growth.
• Expertise in marketplace operations, digital marketing, and technology platforms.
• Exceptional leadership, communication, and collaboration skills.
• Proficiency in leveraging analytics tools and CRM platforms to drive business insights.

Work authorization requirements:
Must have unrestricted work authorization to work in the United States.

EEO statement
Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.