Precision Reach (PR) is a young, fast growing programmatic and digital media division of Farm Journal. Using best-in-class agriculture audience data, Precision Reach brings advertisers programmatic digital advertising access to their target audience. Clients win with Precision Reach as we deliver precise, efficient, high ROI paid marketing campaigns. We enjoy a team atmosphere of camaraderie and professionalism, coupled with the excitement of a dynamic marketplace.
Operations Department Responsibility
The operations team is responsible for managing and retaining the revenue our sales team generate by ensuring ad campaigns meet our client’s marketing objectives. The team manages all aspects of client advertising campaigns, from coordinating delivery of creative assets from the client, activating the campaign, and measuring its performance, while keeping stakeholders updated on campaign status. This includes aiding the sales team in the initial planning, implementation, and optimization of each account to ensure expected delivery and client satisfaction.
About This Role
The Digital Ad Ops Specialist is a team member that works behind the scenes to facilitate the placement of our client’s digital ads seen by their target audiences on computers, phones, and TV screens. As a Digital Ad Ops Specialist, you will develop knowledge of digital advertising metrics, data, and technology to analyze reports and ensure proper delivery and performance of digital ad campaigns. This is the perfect position for someone that is interested in learning the operational side of digital media with a focus on ad tech platforms and data analysis.
What You Will Do / Learn
Qualifications, Skills, and Professional Experience
Preference for candidates that have experience and interest in these fields
To apply to any of our Farm Journal job postings, please send your resume and cover letter to:
Manager, Recruiting & Employee Relations