Trust In Food to Launch Groundbreaking
America’s Conservation Ag Movement Platform
Lenexa, Kan., (May 9, 2019)—Farm Journal announced today that renowned national agribusiness leader Jay Vroom has been named Chairman of the Trust In Food™ advisory board, with the charge of helping Farm Journal launch the largest public-private conservation partnership in the history of American agriculture.
“Jay Vroom is one of the most impactful leaders in U.S. agriculture and has an incredible track record of working with government and stakeholders across the private sector to impact issues critical to our industry,” said Andy Weber, CEO of Farm Journal. “Jay is truly a committed difference-maker and we are thrilled he is taking the mantle as chairman to lead what will be a world-class body of advisers to drive this initiative. America’s Conservation Ag Movement will be Farm Journal’s biggest advocacy effort in our long history of helping farmers succeed, and in helping them feed the world while maintaining their freedom to farm.”
Employing omnichannel media platforms that deliver more than 50 million touchpoints with agricultural producers and influencers each month, Farm Journal is activating the Trust In Food platform as a catalyst to drive farm-gate adoption of conservation practices. America’s Conservation Ag Movement will bring together non-government organizations, trade associations, government agencies and commercial enterprises from across the agri-food value chain to continuously and profitably engage hundreds of thousands of farmers, ranchers and growers in conservation agriculture over the next generation of farming.
“The unprecedented commitment Farm Journal has made to the industry I love–through Farm Journal Foundation, The Legacy Project, Trust In Food and now America’s Conservation Ag Movement–provides me with great inspiration to fuel the next stage of my career and to give back to our amazing U.S. farm sector,” Vroom said. “I look forward to bringing together a diverse team of exceptional leaders to create the Trust In Food board of advisers.”
Vroom retired in 2018 after 29 years as president and CEO of CropLife America, the trade association for companies that produce, sell and distribute crop protection and biotechnology products used by farmers, ranchers and landowners. He serves as chairman of the FFA Foundation’s Individual Giving Council and sits on the boards of the Soil Health Institute and National Wheat Foundation. He also has served in leadership positions on the U.S. Production Ag CEO Council, the Coalition to Advance Precision Agriculture, the Agricultural Retailers Association and Asmark Institute. An agriculture honors graduate from the University of Illinois, Vroom still owns the crop farming operation he grew up on in north-central Illinois.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 141 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; events; nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit public charity Farm Journal Foundation dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
Trust In Food™ is a division of Farm Journal dedicated to rebuilding consumer confidence in the agricultural supply chain by partnering with farmers to advance stewardship of land, water and air.