InfoAg Conference Partners With The Scoop, Trust In Food

June 17, 2021

InfoAg Conference Partners With The Scoop, Trust In Food

Lenexa, Kan., (June 17, 2021) — The Scoop and Trust In Food, a Farm Journal initiative, have been named exclusive media partners of the 2021 InfoAg Conference, presented by The Fertilizer Institute.

The event is set for Aug. 3-4, 2021, at the St. Louis Union Station Hotel.

For more than 25 years, InfoAg has remained the premier conference on the practical application of precision agriculture. Now under management by The Fertilizer Institute, the conference will expand to include a broader reach of tools, technologies, products and practices that crop advisers can use to advance agriculture. The conference will build on its strong history of educating crop advisors and agricultural retailers with the integration of a broader perspective of solutions to support the 4R Nutrient Stewardship framework. More than 1,200 ag professionals attended the event in 2019.

“Our media partnership with The Scoop and Trust In Food will strengthen and amplify the outstanding educational content delivered via the InfoAg Conference,” said Corey Rosenbusch, CEO, The Fertilizer Institute. “The Scoop serves an audience of farmers’ trusted advisers, including crop consultants and retailers, who are essential to advancing the future of precision agriculture, while Trust In Food helps farmers, advisers and the conservation community take the next steps on the path toward a more sustainable ag and food future. We’re grateful for Farm Journal’s partnership in bringing this kind of education and information to the market.”

As a component of the media partnership, The Scoop and Trust In Food will host two educational sessions at InfoAg, one titled “Carbon Success Stories and Pitfalls,” and the other titled “Bridging the Gap With Farm Data.”

“The carbon market ecosystem is changing by the day,” said Margy Eckelkamp, editor of The Scoop. “As a result, the need for on-farm data usage and application has never been greater. InfoAg represents a tremendous platform for authentic conversations about these topics and the role of crop consultants, ag retail and other trusted advisers in helping farmers and the industry benefit from these opportunities.”

Trust In Food research shows there is a tremendous information gap — and often a trust gap — as farmers explore the possibilities of carbon markets and data gathering.

“We look forward to bringing those insights plus analysis on the opportunities facing channel leaders who can successfully help farmers navigate this new world of precision agriculture and ecosystem services,” said Amy Skoczlas Cole, executive vice president, Trust In Food.

To learn more about InfoAg or to register, visit InfoAg.org.

About Farm Journal

Farm Journal is the nation’s leading business information and media company serving the agricultural market. Started 145 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

About Trust In Food

Trust In Food is a purpose-driven division of Farm Journal dedicated to mainstreaming and accelerating the transition to more sustainable and regenerative ag practices, making every dollar invested in conservation agriculture more impactful. We bring business intelligence to agricultural production behavior change: helping farmers understand, want and feel capable of undertaking practice change through data science, social research and strategic communications deployed through the omnichannel Farm Journal platform in collaboration with our partners. Visit www.trustinfood.com to learn more.

About The Fertilizer Institute

TFI is the leading voice of the nation’s fertilizer industry. Tracing its roots back to 1883, TFI’s membership includes fertilizer producers, wholesalers, retailers and trading firms. TFI’s full-time staff, based in Washington, D.C., serves its members through legislative, educational, technical, economic information and public communication programs. Find more information about TFI online at TFI.org. Learn more about TFI’s nutrient stewardship initiatives at nutrientstewardship.org.

Share to your audience

Additional Resources

Digital Impact: Creating and Proving Bigger Results in a Changing Agriculture Market

Ag marketers are being asked tougher questions than they were just a few years ago. Budgets are tighter, finance teams want proof of impact, AI is accelerating campaign execution and the data infrastructure many marketers relied on is becoming less reliable. The result is a new reality: digital performance can no longer be judged by reach, clicks and impressions alone. Success increasingly depends on the quality of the signals behind every marketing decision.

Simple, Targeted Marketing Approach for Big Impact

When Mark Munger joined IPR Fresh as vice president of marketing and business development, the 23-year-old company had been engaged in marketing tactics but had never developed a formal marketing plan.

Holistic, Innovative Marketing Part of the Culture for CMI Orchards

The retail shelf is highly competitive, not just within one category, but throughout the whole produce department. As innovation explodes, consumers are seeing new varieties of grapes, berries and citrus, apples and more. And the innovation breeds highly competitive shelf space. But for companies like CMI Orchards, innovation isn’t just a way to protect shelf space; it’s simply part of their culture.