How Shark Week Inspired a Successful Omnichannel Campaign
Can the Shark Week model work to drive interest and conversation across agriculture? Hear from Brock and Jen about how Farm Journal’s Smart Farming Week influenced the algorithm and learn how a similar approach can deliver results for you.
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Trust In Beef™ Brings New Partnerships to Support
Entering the program’s third year, Trust In Beef welcomes two new partners, National Grazing Lands Coalition and EarthOptics, to bolster the technical expertise provided by the coalition’s existing partners including ABS, Merck Animal Health, Ducks Unlimited, National Cattlemen’s Beef Association, Enogen/Syngenta, Tyson Foods and U.S. Roundtable for Sustainable Beef.
How Ag Marketers Can Successfully Adjust Strategies as Producers Tighten Budgets
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new machinery. Additionally, 60% intend to use more generic products to manage costs.
The Future of Ag Media: Why Streaming TV and Podcasts are Essential for Reaching Farmers
Farmers are shifting to digital media — is your brand keeping up?
